Marketing Daily - Unilever unveils biggest consumer-facing brand campaign. Plus Asda, Nissan and Yahoo

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Marketing Daily Bulletin , 20th November 2013

Unilever unveils biggest consumer facing brand campaign   Asda launches click and collect services at tube stations   Why Nissan wants to become more attractive to the 'empowered female'   Yahoo will 'ride mobile wave to reinvention', says Marissa Mayer   ISBA slams Facebook over beheadings   Coke Zero invites users to create their own tacky Christmas sweater   ASA rejects Unilever's 'misleading' claim against P&G's Ariel   HP head asks 'who thought marketing would become a tech business?'       ADVERTISEMENT Accelerate your digital expertise with The Knowledge Engineers      Make sure you start 2014 at the top of your game with the best digital marketing skills. Training available in Mobile, Social, Strategy & Digital Trends. Save 20% with code Q4MBT20     Trend of the day: The tyranny of choice   Notonthehighstreet recruits Betfair marketer Ben Carter   Brands to sponsor giant 'book benches' in London street art installation   Bacardi celebrates 'untameable' spirit with global marketing campaign   JOBS BOARD Head of Creative Services [Fill Exclusive] - Unique London Agency - £100k+ , Fill Recruitment Ltd£100k+ , Central London   Digital Trading Director - Malaysia , Ultimate Asset£40000 - £55000 per annum + Benefits , Malaysia   Brand Manager , Reckitt Benckiser £Competitive Salary Package , London   Senior Brand Manager , Reckitt Benckiser £Competitive Salary Package , London   account director > CREATIVE ATL BOUTIQUE > PREMIUM GLOBAL BOOZE BRAND , collectivo£45k-£50k + bens , London   ADVERTISEMENT The Display Advertising Playbook: 4 Steps To Success In an industry that is constantly innovating, the challenge to achieve higher performance goals becomes more and more difficult. Download this free expert report to learn about the latest technologies, campaign measurement and what drives your conversions. Download the report here.

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