Tuesday, 19 November 2013

Media AM - ITV, Havas Media, Mindshare, gambling ads, National Lottery

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Media AM Bulletin
19th November 2013
ITV reports TV spot ad revenue up 1% in first nine months  
ITV reports TV spot ad revenue up 1% in first nine months
ITV's TV ad revenue increased by 1 per cent year on year in the first nine months of 2013 to £1.1 billion, while overall revenues increased by 6 per cent during the period buoyed by growth in the broadcaster's production arm.
 
Havas Media hires Tag's Fiona McCann to lead client leadership  
Havas Media hires Tag's Fiona McCann to lead client leadership
Havas Media has bolstered its management structure with the appointment of Fiona McCann as managing partner and head of client leadership, and the promotion of Kate Cox to managing partner for strategy and ideas.
 
Mindshare wins Apollo Tyres in global media pitch  
Mindshare wins Apollo Tyres in global media pitch
Apollo Tyres has hired Mindshare as its global media agency, following a multi-agency pitch.
 
Gambling TV ads up nine-fold since laws relaxed  
Gambling TV ads up nine-fold since laws relaxed
Gambling advertising on television has increased nine-fold since the rules on gambling ads were relaxed, according to research from the broadcasting regulator, Ofcom.
 
National Lottery syncs real-time campaign to train timetables  
National Lottery syncs real-time campaign to train timetables
Camelot, the operator of the National Lottery, has today launched an out-of-home campaign that matches messaging to live train departure times at railway stations.
 
Edwards plays the long, start-up game at Beyond  
Edwards plays the long, start-up game at Beyond
The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.
 
Decoding the future at Mindshare's Huddle  
Decoding the future at Mindshare's Huddle
Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.
 
Are there privacy concerns around Amscreen tech?  
Are there privacy concerns around Amscreen tech?
The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.
 
Innovative C4 hoping its diversity can make up the numbers for advertisers  
Innovative C4 hoping its diversity can make up the numbers for advertisers
Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.
 
Industry pays tribute  to Sky Media's Milligan  
Industry pays tribute to Sky Media's Milligan
The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.
 
We can learn more from social media managers than how to sell snake oil  
We can learn more from social media managers than how to sell snake oil
 
Latest blogs
Twitter IPO should be welcomed by the ad industry  
Twitter IPO should be welcomed by the ad industry
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
 
News Corp's drawbridge mentality locks in value, but there's another way  
News Corp's drawbridge mentality locks in value, but there's another way
News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.
 
The Muppets and biscuit tins - a snapshot of the Royal Baby story  
The Muppets and biscuit tins - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
The definitive lowdown on Facebook's Q3 performance  
The definitive lowdown on Facebook's Q3 performance
Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.
 
The viewability of digital ads  at a glance  
The viewability of digital ads at a glance
Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.
 
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