Media AM - Mark Middlemas, Hasbro, Linda Grant, Newsworks Planning Awards 2013, media business rankings

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29th November 2013

Mark Middlemas to leave IPG UM after 15 years Mark Middlemas, the director of marketing and business development at IPG's Mediabrands, is set to leave the agency group after 15 years for a new communications role at media data specialist Radium One.     Hasbro consolidates global media into OMD Hasbro, the American toy company that owns Play-doh, Furby and My Little Pony, has consolidated its global media account into Omnicom's OMD after a three-way pitch.     Metro MD Linda Grant leaves amid group restructure Linda Grant, the managing director of Metro newspaper, is set to leave the business she has led for nearly three years tomorrow, as part of a wider restructure.     Winners announced for first Newsworks Planning Awards 2013 Newsworks, the UK marketing body for newsbrands, unveiled the winners of its inaugural planning awards last night at the Groucho Club in London.     Media business rankings 29 November 2013: Carat lands Premier Foods, OMD wins TSB and Havas Media captures Pernod Ricard.     Things we like: NME in Texas and Havas Media in Australia Things we like this week include Austin, Texas sponsoring next year's NME Awards, Havas Media Group launching Down Under and ITV and News UK picking up the Champions League highlights.     #Power100 2013: a definitive guide to the UK's most influential marketers The most influential and inspiring marketers in the UK have been unveiled in Marketing's Power 100 list published today (29 November), in association with SapientNitro.     My Media Week: Natasha Murray This week Natasha Murray, managing director of Havas Media, talks connecting brands, content and people, and about the need to drive the resource agenda.     Nguyen utilises shopping habits for eBay ad offering The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.     A Smooth takeover? It has been anything but After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step.     Has the Sun+ football move paid off? Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.     Walker Media becoming part of Publicis Groupe? You couldn't make it up Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.     The return to sharing and co-operation is one way to take on the tech giants Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.     Brands and agencies gear up for Brazil 2014 Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.   Latest blogs   MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.

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