Wednesday, 13 November 2013

Breaking news from Brand Republic - Sainsbury's Christmas ad, Apple, ITV, BT Sport

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Sainsbury's Christmas ad celebrates 'ordinary' life with feature-length doc
Sainsbury's Christmas ad celebrates 'ordinary' life with feature-length doc
by Matthew Chapman
13 November 2013, 12:01AM
Sainsbury's has collaborated with Oscar-winning filmmaker Kevin Macdonald to create a campaign showing footage of real Christmas celebrations across the UK, in the style of the director's much-lauded 2011 YouTube film 'Life in a Day'.
Apple's iPad and iPhone command lion's share of traffic to youth sites
Apple's iPad and iPhone command lion's share of traffic to youth sites
by Ben Bold
13 November 2013, 09:34AM
Mobiles and tablets are driving nearly a third (31%) of total traffic to youth- and young adult-focused websites, with Apple's iPhone and iPad still the most popular devices by far.
ITV rapped over 'mildly sexual' perfume ad
ITV rapped over 'mildly sexual' perfume ad
by Maisie McCabe
13 November 2013, 09:29AM
ITV has been warned to more care in the schedule of ads after a mildly sexual spot for Coty perfume Just Cavalli was shown during 'New You've Been Framed!'.
BT Sport enters peoples' homes for new ad
BT Sport enters peoples' homes for new ad
by Maisie McCabe
12 November 2013, 06:13PM
BT will promote the wide range of sport on its channels through a new TV ad starring presenter Jake Humphrey that launches this evening (12 November).

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Also in the news

PIRC voices concerns over James Murdoch's re-election at BSkyB
by PIRC, 12 November 2013, 05:55PM
In pictures: MTV EMAs 2013
by Louise Ridley, 12 November 2013, 06:00PM
BT Infinity ad banned over misleading broadband availability claims
by Ben Bold, 13 November 2013, 08:00AM
Sainsbury's attributes profit rise to 'values-driven' brand strategy
by Alex Brownsell, 13 November 2013, 09:50AM

From the blogs

The Wall blog

Christmas, Your Ads Have Landed (But click here to continue the story)
Paul Frampton
13 November 2013, 10:04AM
Reflecting the lesbian, gay, bisexual and transgender communities in marketing communications
Michaela Schwing
12 November 2013, 1:17PM
Are retailers wasting money with their big budget Christmas TV campaigns?
Daniel Todaro
12 November 2013, 12:45PM
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