Media AM - ITV, Twitter, The Independent, OMD UK, Channel 4

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07th November 2013

ITV set for bumper Christmas as cost of X Factor ads soars ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.     Twitter IPO valuation set at $14.2bn Twitter's highly-anticipated flotation will happen today at the New York Stock Exchange, where the company will be priced at $26 (£16) a share, valuing the social network at $14.2bn (£8.9bn)     The Independent unveils 'classic with a twist' redesign The Independent has unveiled a new design intended to revive the spirit of its founders, while differentiating the other papers on the newsstand and its sister paper i.     OMD lands SSE media planning and buying OMD UK has won the media planning and buying account for SSE, the UK's second-biggest energy supplier.     Abraham: 'Channel 4 is a social enterprise and a highly trusted brand' Channel 4's chief executive, David Abraham, has provided a passionate defence of public service broadcasting and the "very deliberate plurality of models" within British television. Read his closing comments to this week's Royal Television Society conference.     ZenithOptimedia in board shake-up ZenithOptimedia has confirmed that its UK chief executive, Tim Hipperson, has resigned and will be replaced by a new UK and worldwide management board.     ZenithOptimedia's party is tainted by deep-rooted problems at UK operation Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?     Morris takes global lead at MediaCom Beyond Advertising MediaCom has promoted James Morris, the EMEA head of its content marketing arm MediaCom Beyond Advertising (MBA), to lead the division globally.     IPA proposes changes to the Govt's procurement process The IPA has demanded that the Government simplify its agency procurement processes and consult outside experts.     Facebook hires MEC's Steve Hatch as its first UK MD Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the UK and Ireland.     The next generation of writing tools will free us from the tyranny of Word If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.     Is mobile now the 'first screen'? In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.     Amazon lifts the lid a little on secretive ad operation Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.     Are vested interests holding back progress? Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.     Video growth prompts Facebook ad upgrade The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.   Latest blogs   The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.

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