marketing your business online: The Wall > If Facebook were to shut overnight what would happen?

Thursday 28 November 2013

The Wall > If Facebook were to shut overnight what would happen?

If Facebook were to shut overnight what would happen?

28 November 2013, 12:58PM

Imagine this. The morning alarm goes and you rise. You're midway through your morning routine when you first swipe to open your phone and face the day. You check Facebook (in fact some studies suggest that almost half of us check on social media app during this time[1]). It fails to load for some reason. You head to Twitter and read the news that Facebook has shut down.

So, if Facebook were to shut overnight, what would happen?

To hashtag or not to hashtag, that is the question...

28 November 2013, 11:49AM

Hashtags. They're so ingrained in our social platforms now that we basically don't see them. They just exist. Like a breath, or a piece of punctuation in a tweet. But recently, they've started appearing everywhere. Writ large in high street windows across Britain. Emblazoned on t-shirts, adshels, billboards… So what happened? When did the humble '#' symbol emerge from a dusty forgotten corner of the keyboard to become the pre-eminent advertising icon of the digital age

It's all about context, you know

28 November 2013, 11:00AM

With the holiday season coming up some of us might have to make trips to the airport to pick up visiting relatives. If you happen to be going to Heathrow, try to get a look at BA's latest outdoor campaign.

Partnerships make brands sexy

28 November 2013, 12:22AM

How do you make cloud computing sexy? Add Stephen Fry. How do you make Starwood sexy? Add Bayern Munich. How do you make The Hard Rock sexy? Add Linkin Park.

Brand partnerships are an amazing way for one brand to leverage the positive brand values of another brand to 1) target a new customer audience 2) reinforce loyalty in the existing customer base 3) change brand perception 4) double marketing and brand power.

Out Of Home creativity: the communication challenge

27 November 2013, 1:18PM

Is the Out of Home sector communicating its digital capabilities and, in turn, the medium’s creative opportunities well enough?

It’s a question I could not help but ask myself during the Out of Home creative awards ceremony I attended recently. Not because there weren’t enough great executions honoured at the event, co-sponsored by MediaCo Outdoor – Mini’s ‘Not Normal’ digital ads using dynamic tailored messaging to Mini drivers, for example, or the Lynx Apollo campaign with its innovative astronaut installation encouraging interactivity at Westfield Stratford. But because all the technological strides the industry has made over the past 12 to 18 months have made me wonder whether the development and growing sophistication of the medium is out-pacing the evolution of its creative.

Twitter boosts ad offer for TV and alcohol targeting

27 November 2013, 1:17PM

Twitterlaptop640Cafe Twitter continues to try and improve, and prove, the value of its ad tools for brands. While brands increasingly realise they have to be on Twitter to communicate with their customers, and “promoted tweets” appear to have been a success, I don’t see brands feeling the need to spend money on Twitter to generate an audience. That’s great for brands and marketers, not so good for Twitter!

Three ways to tackle the potential Christmas spending slump

27 November 2013, 1:14PM

The Christmas period is usually a bumper time for retailers. However this year some experts are also warning of a Christmas spending slump, with many consumers cautious about making large purchases. But with intelligently targeted campaigns marketers can counter the impact of these cautious spenders.

A New Challenge for the Next Generation

27 November 2013, 1:05PM

The race for console supremacy has started again. Seven years ago there was a similar battle between Sony and Microsoft; similar, but different too. In 2006 the PlayStation 3 and Xbox 360 were competing to dominate the console market, but they were competing only against each other, and the Nintendo Wii. Now there are new challengers for gamers' attentions. We live in a completely different world to the one we lived in seven years ago. People expect content immediately now. This is a direct result of the sophistication of the smartphone and the ever increasing normality with which people use social media on the device.

What YouTube counts as a view (and why)

27 November 2013, 11:32AM

Viral Ad Network has been helping get client videos viewed and shared on YouTube for the last 5 years so has built a deep understanding of what counts as a YouTube view and what doesn’t.

Killing it in the Age of Context

26 November 2013, 3:04PM

Last month, an artist called Kendrick Lamar (pictured) breathed new life into his business and turned the industry he operates in on its head.

Although young, Lamar isn't a newbie. He was already part of hip hop's new order with a couple of seminal tracks and numerous collaborations under his belt.