marketing your business online: Media PM

Friday, 22 November 2013

Media PM - The week's most read


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22nd November 2013

Publicis buys Walker Media for £35 million

Publicis Groupe is set to buy a majority stake in Walker Media from its parent M&C Saatchi and will sit it alongside ZenithOptimedia as a new agency network.

PlayStation 4 'will compete with second-screen market'

The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.

Bauer plots web magazine launch

Bauer Media is launching a media brand for ABC1 women in their twenties in February 2014.

Carlsberg consolidates bulk of £100m media into OMD

Carlsberg has consolidated its estimated £100 million global media account into OMD after a four-way pitch, except the Chinese market, which has been retained by ZenithOptimedia.

Industry pays tribute to Sky Media's Milligan

The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.

Decoding the future at Mindshare's Huddle

Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.

I'm a Celeb returns with 12.9 million viewers

'I'm a Celebrity...Get Me Out of Here' returned to ITV and pulled in a peak audience of 12.9 million last night, the highest for a first episode since the show started in 2002.

Youth voice SB.TV plots growth beyond YouTube

Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money.

The open, interconnected web has sadly turned into a corporate battleground

Something important died last week. It was a little service called LastGraph, which took data about your music-listening habits from Last.fm and made it into all sorts of pretty and interesting graphs.

Campaign Media Awards offer welcome recognition for ambitious masochists

It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers.

Govt urged to resolve digital switchover row

Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady.

For an ancient medium, mags don't feel past it

In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future.

Non-mobile publishers face search engine peril

Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.

Twitter IPO should be welcomed by the ad industry

The long-awaited floatation of Twitter should be a positive step for the advertising industry.

News Corp's drawbridge mentality locks in value, but there's another way

News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.

The Muppets and biscuit tins - a snapshot of the Royal Baby story

The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.