Media AM - BT Sport, James Murdoch, Media Business Course, Sainsbury's Christmas trailer, Mindshare win

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13th November 2013

BT Sport enters people's homes for new ad BT will promote the wide range of sport on its channels through a new TV ad starring the presenter Jake Humphrey that launches this evening (12 November).     PIRC voices concerns over James Murdoch's re-election at BSkyB Ahead of BSkyB's Annual General Meeting on 22nd November, independent advisory consultancy PIRC warns institutional investors about concerns about the makeup of the board at the media and telecoms company.     Lessons from MBC: Never stop learning Last week was the 50th anniversary of the Advertising Association's Media Business Course, the training course for media strategy, creativity, planning and pitching, tutor Simeon Adams, partner at Goodstuff, reports back.     Watch the Sainsbury's 'Christmas in a Day' film trailer Watch a preview of Sainsbury's first festive ad of 2013, a trailer for the Christmas documentary the supermarket commissioned from the Oscar-winning director Kevin Macdonald.     Mindshare wins AS Watson UK and Ireland media account Mindshare has won the UK and Ireland media account for health and beauty AS Watson, which includes the media planning and buying for Superdrug and The Perfume Shop, from incumbent ZenithOptimedia.     In pictures: MTV EMAs 2013 Miley Cyrus, Katy Perry, The Killers and Eminem were among the stars who performed in Amsterdam on Sunday night at the MTV EMAs, which gathered a record 292 million votes online.     ITV rapped over 'mildly sexual' perfume ad ITV has been warned to more care in the schedule of ads after a mildly sexual spot for Coty perfume Just Cavalli was shown during 'New You've Been Framed!'.     Sainsbury's attributes profit rise to 'values-driven' brand strategy Sainsbury's said its focus on "high-quality, affordable" own-brand products and its Brand Match scheme have helped propel sales, as the supermarket revealed half-year profits are up 9.1% year on year to £433m.     The story behind Sainsbury's 'Christmas in a Day' campaign With seven weeks to go until Christmas, the great British countdown has now well and truly begun, writes Mark Given, head of brand communications, Sainsbury's.     Channel 4 unveils raft of new shows Channel 4 intends to continue to go back to its roots as a non-risk-averse, not-for-profit broadcaster and invest in a wide range of programmes for a diverse population in 2014, according to its Upfronts last week.     Indy editor goes 'back to the future' with redesign Amol Rajan hopes to make his mark with a newspaper makeover that he promises will be a 'classic with a twist'. Arif Durrani reports.     ITV set for bumper Christmas as cost of X Factor ads soars ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.     The rise of Maxus from small shop to big hitter Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.     ZenithOptimedia's party is tainted by deep-rooted problems at UK operation Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?     Is commercial radio having a renaissance? Commercial radio as a whole is on the up against the BBC, even if it remains a two-horse race, Mark Banham writes.     Lessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.     Google looks to emulate TV with upfront ad deals Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

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