Media AM - Apple, Twitter IPO, Channel 4, Rockabox, ITV

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12th November 2013

Apple expands iAd Workbench to Europe Apple has expanded iAd Workbench, its service to help app developers promote their services through digital ads on Apple products such as the iPhone, iPad and iPod touch, to the UK.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     Channel 4 unveils raft of new shows Channel 4 intends to continue to go back to its roots as a risk-adverse, not-for-profit broadcaster and invest in a wide range of programmes for a diverse population in 2014, according to its Upfronts last week.     Ex-Isobar ECD Seb Royce joins Rockabox Seb Royce, the former Isobar creative chief, has joined Rockabox, the video content and distribution company, in the new role of chief creative officer, as part of an expanded senior team that will include former AOL executive Steve Filler.     ITV commissions a fifth series of Downton Abbey ITV and the makers of 'Downton Abbey', Carnival Films, have today revealed a fifth series of the hit period drama has been commissioned.     BT beats Sky to European football in £900m deal BT has outbid ITV and BSkyB to win the exclusive live broadcast rights for all the 350 matches in the UEFA Champions League and UEFA Europa League for three years from 2015/16.     Google takes steps towards a fully-subscribed search service, to the detriment of advertisers Google has made it clear to all advertisers that it values paid search much more highly than organic search, writes Jon Baron, chief executive at TagMan.     Indy editor goes 'back to the future' with redesign Amol Rajan hopes to make his mark with a newspaper makeover that he promises will be a 'classic with a twist'. Arif Durrani reports.     ITV set for bumper Christmas as cost of X Factor ads soars ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.     The rise of Maxus from small shop to big hitter Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.     ZenithOptimedia's party is tainted by deep-rooted problems at UK operation Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?     Is commercial radio having a renaissance? Commercial radio as a whole is on the up against the BBC, even if it remains a two-horse race, Mark Banham writes.     Lessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.     Google looks to emulate TV with upfront ad deals Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.   Latest blogs   News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.

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