Marketing Daily - Bacardi celebrates 'untameable' spirit with global marketing campaign. Plus easyJet, Lynx and Jose Cuervo

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Marketing Daily Bulletin , 19th November 2013

Bacardi celebrates 'untameable' spirit with global marketing campaign   EasyJet heralds 'resonant brand positioning' as profits leap 51%   Lynx celebrates 18 years of Africa with 'The can becomes the man' work   Samsung picks London for next software innovation centre   Hollywood actor Kiefer Sutherland tells consumers to 'Have a story' in Jose Cuervo ad   Getting serious about content marketing   Jobsite pulls out of TV advertising to target Millennials   Sorrell, Asda and Next chiefs among 100 signed up to 'Let Britain Fly' campaign       ADVERTISEMENT Accelerate your digital expertise with The Knowledge Engineers      Make sure you start 2014 at the top of your game with the best digital marketing skills. Training available in Mobile, Social, Strategy & Digital Trends. Save 20% with code Q4MBT20     Trend of the day: Generation opt-out   Mother Christmas steps in to rescue festive season   Start-up brands compete to 'win an agency' for a year   National Lottery syncs real-time campaign to train timetables   JOBS BOARD Head of Creative Services [Fill Exclusive] - Unique London Agency - £100k+ , Fill Recruitment Ltd£100k+ , Central London   Digital Trading Director - Malaysia , Ultimate Asset£40000 - £55000 per annum + Benefits , Malaysia   Brand Manager , Reckitt Benckiser £Competitive Salary Package , London   Senior Brand Manager , Reckitt Benckiser £Competitive Salary Package , London   Digital Account Director , AF SelectionUp to £45,000 & benefits , Manchester   ADVERTISEMENT The Display Advertising Playbook: 4 Steps To Success In an industry that is constantly innovating, the challenge to achieve higher performance goals becomes more and more difficult. Download this free expert report to learn about the latest technologies, campaign measurement and what drives your conversions. Download the report here.

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