Thursday, 21 November 2013

Breaking news from Brand Republic - Facebook, Mike Tyson, Publicis, Tesco, ASA

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Latest news

Publicis buys Walker Media for £35 million
Publicis buys Walker Media for £35 million
by Maisie McCabe
21 November 2013, 07:00AM
Publicis Groupe is set to buy a majority stake in Walker Media from its parent M&C Saatchi and fold the business into ZenithOptimedia.
Tesco's wine supremo shines a light on UK wine habits
Tesco's wine supremo shines a light on UK wine habits
by Gemma Charles
21 November 2013, 09:00AM
Dan Jago, the highly-respected category director of beers, wines and spirits, at Tesco revealed some insights on its wine shoppers using Clubcard and other data.
HR Owen to enter social media arena next year
HR Owen to enter social media arena next year
by Matthew Chapman
21 November 2013, 08:38AM
Luxury car retailer HR Owen will enter the social media fray for the first time next year in order to leverage the "great content" at its disposal.
'More women in power would mean better decisions', says Facebook's Sheryl Sandberg
'More women in power would mean better decisions', says Facebook's Sheryl Sandberg
by Matthew Chapman
21 November 2013, 03:00AM
Sheryl Sandberg, Facebook chief operating officer, says the world would be better off if more women were in decision making positions.
Ad offenders face legal threat as ASA strikes deal with Trading Standards
Ad offenders face legal threat as ASA strikes deal with Trading Standards
by Alex Brownsell
21 November 2013, 09:45AM
The Advertising Standards Authority (ASA) has struck a deal with Trading Standards, allowing the ad watchdog to threaten legal sanctions to brands repeatedly breaching the rules with non-broadcast ads.
Half of senior marketers have 'no creative input in campaigns'
Half of senior marketers have 'no creative input in campaigns'
by Ben Bold
21 November 2013, 09:52AM
More than half (55%) of senior marketers are too busy to provide creative input for their own campaigns, according to research, with 48% admitting they are "over-dependent" on agencies.

Also in the news

Car marketers are becoming 'publishers', says Renault digital boss Patrick Hoffstetter
by Matthew Chapman, 21 November 2013, 09:21AM
Mike Tyson makes amends for ear-biting in Foot Locker spot
by Ben Bold, 20 November 2013, 02:30PM
Protein shake ad banned for masturbation references
by Maisie McCabe, 20 November 2013, 11:42AM
YouTubers give advice on how to become 'internet famous'
by Ben Hall and Georgina Brazier, 20 November 2013, 11:17AM

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From the blogs

The Wall blog

Happy World Television Day!
Lindsey Clay
21 November 2013, 8:57AM
Why the agencies that are true POSErs will win in the end
Paul Frampton
20 November 2013, 4:08PM
Outdoor trading: the next big step
Richard Blackburn
20 November 2013, 9:38AM
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