Thursday 14 November 2013

Media PM - Manning Gottlieb OMD, Mindshare's Huddle, Amscreen, Nick Milligan tribute, C4

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Media PM Bulletin
14th November 2013
Edwards plays the long, start-up game at Beyond  
Edwards plays the long, start-up game at Beyond
The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.
 
Decoding the future at Mindshare's Huddle  
Decoding the future at Mindshare's Huddle
Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.
 
Are there privacy concerns around Amscreen tech?  
Are there privacy concerns around Amscreen tech?
The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.
 
Industry pays tribute  to Sky Media's Milligan  
Industry pays tribute to Sky Media's Milligan
The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.
 
Innovative C4 hoping its diversity can make up the numbers for advertisers  
Innovative C4 hoping its diversity can make up the numbers for advertisers
Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.
 
We can learn more from social media managers than how to sell snake oil  
We can learn more from social media managers than how to sell snake oil
 
What do you want from media research?  
What do you want from media research?
I've been invited to give the keynote speech at this year's Media Research Group conference in December. If you're going, I look forward to seeing you there. I'm flattered to be asked, and the organisers have given me an open brief – what an opportunity!
 
The Thinkboxes Awards for TV ad creativity  
The Thinkboxes Awards for TV ad creativity
Shortlist September/October.
 
Trinity Mirror posts 68% lift in digital audience but financial losses continue  
Trinity Mirror posts 68% lift in digital audience but financial losses continue
Trinity Mirror, the national and regional publisher, has reported a 68% lift in its digital audience following its One Trinity Mirror transformation strategy last year, but circulation and advertising revenues continued to fall in its last four months.
 
Virgin Media to launch broadband 'twice as fast as anyone else'  
Virgin Media to launch broadband 'twice as fast as anyone else'
Virgin Media has announced plans to launch broadband internet speeds next year which will be twice as fast as any other widely available service.
 
Latest blogs
Twitter IPO should be welcomed by the ad industry  
Twitter IPO should be welcomed by the ad industry
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
 
News Corp's drawbridge mentality locks in value, but there's another way  
News Corp's drawbridge mentality locks in value, but there's another way
News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.
 
The Muppets and biscuit tins - a snapshot of the Royal Baby story  
The Muppets and biscuit tins - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
The definitive lowdown on Facebook's Q3 performance  
The definitive lowdown on Facebook's Q3 performance
Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.
 
The viewability of digital ads  at a glance  
The viewability of digital ads at a glance
Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.
 
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