Media AM - MasterCard review, Trinity Mirror, WPP, Channel 4, Gravity Road

	View in web browser Add to safe senders list

14th November 2013

MasterCard reviews $200m media MasterCard has launched a review of its estimated $200 million global media planning and buying account.     Trinity Mirror posts 68% lift in digital audience but financial losses continue Trinity Mirror, the national and regional publisher, has reported a 68% lift in its digital audience following its One Trinity Mirror transformation strategy last year, but circulation and advertising revenues continued to fall in its last four months.     WPP outperforms marcoms rivals with strong Q3 growth WPP produced "chart-topping" results in the third quarter, according to an industry analyst, with organic revenue growth of 5 per cent.     Innovative C4 hoping its diversity can make up the numbers for advertisers Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.     New Gravity Road video arm reflects rise in brand content Gravity Road has launched a standalone social video arm called Native Play to create and leverage content for brands on YouTube.     Nils Leonard joins Outdoor Planning Awards jury Nils Leonard, the executive creative director of Grey London, has joined the judging panel of the 2014 Clear Channel Outdoor Planning Awards, which are now open for entries.     Virgin Media to launch broadband 'twice as fast as anyone else' Virgin Media has announced plans to launch broadband internet speeds next year which will be twice as fast as any other widely available service.     Google looks to emulate TV with upfront ad deals Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.     Indy editor goes 'back to the future' with redesign Amol Rajan hopes to make his mark with a newspaper makeover that he promises will be a 'classic with a twist'. Arif Durrani reports.     ITV set for bumper Christmas as cost of X Factor ads soars ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.     The rise of Maxus from small shop to big hitter Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.     Is commercial radio having a renaissance? Commercial radio as a whole is on the up against the BBC, even if it remains a two-horse race, Mark Banham writes.   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

Manage Bulletins Unsubscribe