Media AM - Downton Abbey, BT, October newspaper ABCs, Radio Times, Financial Times

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11th November 2013

Downton Abbey finale peaks with 10.5m 'Downton Abbey' bowed out of its third series with a peak audience of 10.5 million viewers last night.     BT beats Sky to European football in £900m deal BT has outbid ITV and BSkyB to win the exclusive live broadcast rights for all the 350 matches in the UEFA Champions League and UEFA Europa League for three years from 2015/16.     October newspaper ABCs: GNM enjoys rare light on gloomy newsstands The Guardian and The Observer have increased newsstand sales for the second month in a row in October, with modest rises amid new editorial launches and heavy promotional activity.     Radio Times leaders talk about the launch of its first iPad app DiscoverTV Radio Times, the 90 year old TV and radio listings magazine, has launched its first iPad app, containing all of the week's television, radio and on-demand programmes, as well as exclusive interviews.     The FT approaches agencies with social brief The Financial Times is in the early stages of discussing a social media brief with agencies, for a campaign to promote its FT Weekend subscription.     Ant and Dec star in Morrisons' 'be our guest' Christmas ad A dancing gingerbread man sings to Morrisons ambassadors Ant and Dec in the supermarket's Christmas ad, airing tonight during ITV's 'Coronation Street'.     Indy editor goes 'back to the future' with redesign Amol Rajan hopes to make his mark with a newspaper makeover that he promises will be a 'classic with a twist'. Arif Durrani reports.     ITV set for bumper Christmas as cost of X Factor ads soars ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.     The rise of Maxus from small shop to big hitter Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.     ZenithOptimedia's party is tainted by deep-rooted problems at UK operation Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?     Is commercial radio having a renaissance? Commercial radio as a whole is on the up against the BBC, even if it remains a two-horse race, Mark Banham writes.     Lessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.     Google looks to emulate TV with upfront ad deals Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.   Latest blogs   The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.

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