| | | | | | Heinz is involved in a pitch for its global media planning and buying business, which has been held by Vizeum in the UK for the past nine years. | | | | | | | | | | | | | MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media. | | | | | | | | | | | | | This week Natasha Murray, managing director of Havas Media, talks connecting brands, content and people, and about the need to drive the resource agenda. | | | | | | | | | | | | | More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry. | | | | | | | | | | | | | | | | | Hearst Magazines UK has today announced chief executive Arnaud de Puyfontaine will be leaving for French media company Vivendi, despite issuing an outright denial of his move only last week. | | | | | | | | | | | | | Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9. | | | | | | | | | | | | | In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future. | | | | | | | | | | | | | Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady. | | | | | | | | | | | | | Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money. | | | | | | | | | | | | | It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers. | | | | | | | | | | | | | | | | | | Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency. | | | | | | | | | | | | | Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon. | | | | | | | | | | | | | The long-awaited floatation of Twitter should be a positive step for the advertising industry. | | | | | | | | | | | | | News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond. | | | | | | | | | | | | | The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines. | | | | | | | | | | |
No comments:
Post a Comment