Wednesday, 27 November 2013

Media PM - Heinz, MEC's Steve Hatch, My Media Week, Campaign Media Awards 2013

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Media PM Bulletin
27th November 2013
Heinz in global media agency pitch  
Heinz in global media agency pitch
Heinz is involved in a pitch for its global media planning and buying business, which has been held by Vizeum in the UK for the past nine years.
 
MEC's Steve Hatch on advertising's best week ever, possibly  
MEC's Steve Hatch on advertising's best week ever, possibly
MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.
 
My Media Week: Natasha Murray  
My Media Week: Natasha Murray
This week Natasha Murray, managing director of Havas Media, talks connecting brands, content and people, and about the need to drive the resource agenda.
 
Campaign Media Awards 2013: A celebration of the best in class  
Campaign Media Awards 2013: A celebration of the best in class
More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry.
 
Red faces at Hearst as CEO de Puyfontaine does exit for Vivendi  
Red faces at Hearst as CEO de Puyfontaine does exit for Vivendi
Hearst Magazines UK has today announced chief executive Arnaud de Puyfontaine will be leaving for French media company Vivendi, despite issuing an outright denial of his move only last week.
 
Mail Online to launch in Australia with Mi9  
Mail Online to launch in Australia with Mi9
Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9.
 
For an ancient medium, mags don't feel past it  
For an ancient medium, mags don't feel past it
In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future.
 
Govt urged to resolve digital switchover row  
Govt urged to resolve digital switchover row
Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady.
 
Youth voice SB.TV plots growth beyond YouTube  
Youth voice SB.TV plots growth beyond YouTube
Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money.
 
Campaign Media Awards offer welcome recognition for ambitious masochists  
Campaign Media Awards offer welcome recognition for ambitious masochists
It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers.
 
Latest blogs
IMterview: Brand videos this Christmas a dearth of emotional porn  
IMterview: Brand videos this Christmas a dearth of emotional porn
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
 
Non-mobile publishers face search engine peril  
Non-mobile publishers face search engine peril
Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.
 
Twitter IPO should be welcomed by the ad industry  
Twitter IPO should be welcomed by the ad industry
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
 
News Corp's drawbridge mentality locks in value, but there's another way  
News Corp's drawbridge mentality locks in value, but there's another way
News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.
 
The Muppets and biscuit tins - a snapshot of the Royal Baby story  
The Muppets and biscuit tins - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
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