| Will Amazon/Facebook link up change the way we shop? | | 15 November 2013, 12:35PM |  F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook's efforts to get 'e-tailers' to build shop-fronts on its pages fell flat. According to Brian Solis "F-commerce gets an "F" because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network".
| | | | Are your consumers cleverer/faster than you? | | 15 November 2013, 11:57AM |  Guess what? Your consumers are quicker than you.
It's a frightening thought, but once you embrace the concept of the 'restless consumer', the more chance you have of keeping up with them. Who knows you may even be able to predict what they want, which is almost like being ahead of them.
| | | | Upcoming: Women Shift Digital Conference (26th November) | | 15 November 2013, 11:00AM | |  If you are a fan of Ada Lovelace Day then you may also want to know about the upcoming Women Shift Digital Conference. This new conference will be a powerful celebration and get together of about 200 women and men, acknowledging the roles of women in the digital and technology sectors.
| | | | Twitter opens ad programme to UK & Irish SMEs | | 14 November 2013, 12:47PM |  You might’ve expected Twitter’s programme of commercial developments to slow now that its IPO has gone through, but the social network has announced today that it is expanding its self-serve Twitter Ads programme to small and medium-sized enterprises (SMEs) in the UK, Ireland and Canada.
| | | | | | | What bloggers mean for publishing | | 14 November 2013, 11:37AM |  We've reached a significant turning point in the industry, where media really is everywhere. The proliferation of screens, messages, technology and social networks means that we are royally bombarded with a variety of different media wherever we are and whenever we want (or don't want). That's a lot of clutter to try and get past and the only way to break through the noise is to have a strong point of view, a view that comes through great content.
| | | | John Lewis steals the Christmas advertising crown (again) | | 14 November 2013, 10:30AM | 
Brand Viral Trends: The count down to Christmas is already under way and the flood of festive advertising has begun. This week's viral chart is filled full of seasonal campaigns, but unsurprisingly, John Lewis has once again stolen the limelight with another heart warming Christmas gem.
| | | | A medium that can both brand and activate | | 13 November 2013, 10:15AM |  This post is provided by our partner MediaCo Outdoor.
The IPA's recently published 'The Long and the Short of Its report has re-opened the debate on just how to define campaign 'success'.
| | | | How are football clubs combating Twitter misuse by players? | | 13 November 2013, 10:12AM |  With over 13.8 million Twitter followers combined, Premier League football clubs have quickly become a source of information and entertainment to the Twitter universe. Some 25% of sports fans consume sport based content via Social Media, and this figure is expected to keep growing as the adoption rate for second screen viewing increases. Undoubtedly, football and Twitter are a match made in heaven – fans can air their opinions openly, converse with players, pundits and fans across the globe and it regularly acts as a “breaking news” outlet for transfer, injury and match information.
| | | | Music and branding: it's all about emotion | | 13 November 2013, 10:00AM |  There's a common factoid often repeated amongst those in the marketing and branding world: emotions can outweigh other factors such as price or quality when it comes to making a purchasing decision. In his recent book, Descartes' Error, Antonio Damasio, a neuroscience professor, posits that emotion is actually the single strongest determiner when it comes to making a purchase.
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The Conservative Party have taken the very odd decision to to remove a decade of speeches and press releases from their official party website. 
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