Friday, 22 November 2013

Campaign Daily Fix - William Hill starts ad review, Van Damme topples John Lewis in viral chart, TMW promotions, Twitter and TV

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Latest News

William Hill kicks off £15m ad pitch
by James Swift,
22 November 2013, 09:47AM
William Hill kicks off £15m ad pitch
William Hill, the bookmaker, is reviewing its £15 million advertising account.
Campaign Viral Chart: Van Damme's 'epic split' knocks John Lewis off top spot
by Ben Hall,
22 November 2013, 09:26AM
Campaign Viral Chart: Van Damme's 'epic split' knocks John Lewis off top spot
Volvo Trucks' ad starring Jean Claude Van Damme has bested John Lewis's Christmas ad this week after being shared almost two million times in the past seven days.
TMW promotes Buckley and Morgan to 'future proof' digital offering
by Louise Ridley,
22 November 2013, 10:29AM
TMW promotes Buckley and Morgan to 'future proof' digital offering
TMW has promoted its director of social engagement, Chris Buckley, to the new role of director of digital engagement, and Vikki Morgan, formerly the head of community, to the new position of head of social.
Google targets agencies and SMBs with partner programme
by Maisie McCabe,
22 November 2013, 11:22AM
Google targets agencies and SMBs with partner programme
Google has launched Google Partners, a new programme to connect small to medium-sized businesses (SMB) with agencies that can help them get more out of the web.
Dove, Geiko and Evian are most-shared ads of 2013
by Ben Hall,
22 November 2013, 10:43AM
Dove, Geiko and Evian are most-shared ads of 2013
Dove's "real beauty sketches" by Ogilvy & Mather is this year's most-shared ad, with 4.24 million shares across Facebook, Twitter and blogs in 2013.
Twitter launches TV conversation targeting to drive engagement
by Loulla-Mae Eleftheriou-Smith,
22 November 2013, 11:19AM
Twitter launches TV conversation targeting to drive engagement
Twitter has announced the UK and US rollout of its TV conversation targeting tool, which allows brands and networks to directly target Twitter users already engaged with TV.
Sainsbury's wins Brand of the Year
by Alex Brownsell and Gemma Charles,
22 November 2013, 09:09AM
Sainsbury's wins Brand of the Year
Sainsbury's has been crowned The Marketing Society Brand of the Year 2013, in association with Marketing and Metro, and sponsored by Tag Worldwide.

Latest Work

Phones 4u "auntie" by Adam & Eve/DDB
21 November 2013, 11:32AM
Phones 4u
A young man gets a smacker of a kiss from his grateful aunt in Phones 4u s latest TV ad. Adam Eve/DDB created the spot, which tells the story of a young man who, after forgetting to buy his elderly relative a present the previous year, gives her th...
Sellotape "12 days of Christmas" by Brothers and Sisters
21 November 2013, 11:10AM
Sellotape
Sellotape has released a national TV campaign that positions its handheld sticky-tape dispenser as a Christmas essential . Brothers and Sisters created the work, which is set to Bing Crosby s version of Twelve Days Of Christmas and shows how the p...
Tesco "a turkey success" by Wieden & Kennedy
20 November 2013, 06:25PM
Tesco
Tesco has released the final TV ad in its Christmas campaign. Wieden Kennedy created the spot, another that is shot in a home-movie style. The mum of the family explains how the Christmas turkey was too big for the oven one year and how she "never ...

Also in the News

Sainsbury's wins Brand of the Year
by Alex Brownsell and Gemma Charles, 22 November 2013, 09:09AM
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by Steve Mattey, 22 November 2013, 08:17AM
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by Loulla-Mae Eleftheriou-Smith, 21 November 2013, 12:27PM
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