Digital AM - Twitter, Google, TMW, Asos, most-shared ads of 2013, Bob Dylan

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Twitter launches TV conversation targeting to drive engagement by Loulla-Mae Eleftheriou-Smith 22 November 2013, 11:19AM Twitter has announced the UK and US rollout of its TV conversation targeting tool, which allows brands and networks to directly target Twitter users already engaged with TV. Google targets agencies and SMBs with partner programme by Maisie McCabe 22 November 2013, 11:22AM Google has launched Google Partners, a new programme to connect small to medium-sized businesses (SMB) with agencies that can help them get more out of the web. TMW promotes Buckley and Morgan to 'future proof' digital offering by Louise Ridley 22 November 2013, 10:29AM TMW has promoted its director of social engagement, Chris Buckley, to the new role of director of digital engagement, and Vikki Morgan, formerly the head of community, to the new position of head of social. Asos rules out opening physical stores by Ben Bold 21 November 2013, 04:50PM Asos.com founder Nick Robertson has ruled out opening a physical store to complement its online business, describing the notion as "counterintuitive". Dove, Geiko and Evian are most-shared ads of 2013 by Ben Hall 22 November 2013, 10:43AM Dove's "real beauty sketches" by Ogilvy & Mather is this year's most-shared ad, with 4.24 million shares across Facebook, Twitter and blogs in 2013. Hottest virals: Wes Anderson gets stylish with Prada, plus Bupa and Google by Gemma Charles 22 November 2013, 08:45AM The latest viral video hits from Prada, Bupa and Google. Promotion: Five tactics to decrease abandonment in mobile commerce   The growth of online commerce is currently being driven by the huge increase in mobile Internet users. But an alarmingly high 2 out of 3 mobile users currently abandon the checkout process before purchase.     Download this expert report to learn 5 actionable tactics to increase mobile commerce conversion rates. With case studies from Amazon, The Trainline and PC World.     Download your free expert report here .   Also in the news What does the evolution of 3D printing mean for marketing? by Steve Mattey, 22 November 2013, 08:17AM Campaign Viral Chart: Van Damme's 'epic split' knocks John Lewis off top spot by Ben Hall, 22 November 2013, 09:26AM Trading Places: this week's people moves by Chris Harding, 22 November 2013, 08:00AM 'Technology is the job of marketers' says LoveFilm founder Saul Klein by Ben Bold, 21 November 2013, 12:14PM Bob Dylan's 1965 hit 'Like a Rolling Stone' gets interactive by Loulla-Mae Eleftheriou-Smith, 21 November 2013, 11:30AM Promotion: Save 20% on digital marketing training Be at the top of your game for 2014. Booking now: Essential online training sessions in Mobile, Social Media, Integrated Strategy & Digital Trends. Use code Q4BRBY20.   Click here for more information. From the blogs How to target fans of the world's most expensive sport Robert Laabs 22 November 2013, 10:42AM The next generation of apps Alex Isaia 22 November 2013, 10:22AM Turning to type and quality - The Independent's new design Henning Krause 22 November 2013, 9:50AM Google doodle marks Doctor Who anniversary with game Polly Becker 22 November 2013, 9:40AM What do entrepreneurs have in common with the England football manager? Mano Manoharan 22 November 2013, 9:30AM Latest jobs Senior Digital Strategy Manager Recruiter Michael Page Digital Salary £55000 - £70000 per annum Location London Digital Transformation Manager Recruiter Zebra People Salary £60000 - £65000 per annum + Benefits Location City of London Strategic Brand Consultant Recruiter Fitzroy Executive Salary £80000 per annum Location London PR Executive Recruiter Stopgap Salary £26000 per annum Location London Senior Account Manager Recruiter Livity Salary up to £35,000 depending on experience Location South East Senior Designer Recruiter Source Salary £40000 - £45000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. 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