Tuesday, 26 November 2013

Media AM - Mindshare, CBS Outdoor International, UK adspend, Paramount Pictures, mobile phone data

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Media AM Bulletin
26th November 2013
Mindshare retains global Lufthansa media business  
Mindshare retains global Lufthansa media business
Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media's Carat and IPG's Mediabrands.
 
CBS Outdoor International to rebrand as Exterion Media  
CBS Outdoor International to rebrand as Exterion Media
CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.
 
UK adspend to reach £13.9bn in 2013, topping 2007 peak  
UK adspend to reach £13.9bn in 2013, topping 2007 peak
UK adspend is now predicted to increase by seven per cent in 2013 and top its pre-recession peak in 2007, according to WPP's Group M, which has doubled its growth forecast.
 
Paramount Pictures turns to Guardian Labs for Nebraska launch  
Paramount Pictures turns to Guardian Labs for Nebraska launch
Paramount Pictures is using Guardian Labs, the new content solutions division, for the cinema release of Alexander Payne's upcoming road trip motor odyssey film, 'Nebraska', on 6 December.
 
Nearly 50% of people concerned about privacy when using mobile internet  
Nearly 50% of people concerned about privacy when using mobile internet
Consumers are twice as concerned about their mobile phone data being accessed from internet banking than they are about it being used for advertising, a study has found.
 
Youth voice SB.TV plots growth beyond YouTube  
Youth voice SB.TV plots growth beyond YouTube
Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money.
 
Campaign Media Awards offer welcome recognition for ambitious masochists  
Campaign Media Awards offer welcome recognition for ambitious masochists
It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers.
 
For an ancient medium, mags don't feel past it  
For an ancient medium, mags don't feel past it
In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future.
 
Govt urged to resolve digital switchover row  
Govt urged to resolve digital switchover row
Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady.
 
The open, interconnected web has sadly turned into  a corporate battleground  
The open, interconnected web has sadly turned into a corporate battleground
Something important died last week. It was a little service called LastGraph, which took data about your music-listening habits from Last.fm and made it into all sorts of pretty and interesting graphs.
 
Is BT Sport's Uefa contract win a big deal?  
Is BT Sport's Uefa contract win a big deal?
When news broke of BT Sport's three-year deal to broadcast the Uefa Champions League and Europa League, there were predictable cries from pundits that the young network had "outplayed" its rivals Sky and ITV, and that the "whistle had blown" on the battle over sports rights.
 
Latest blogs
Non-mobile publishers face search engine peril  
Non-mobile publishers face search engine peril
Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.
 
Twitter IPO should be welcomed by the ad industry  
Twitter IPO should be welcomed by the ad industry
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
 
News Corp's drawbridge mentality locks in value, but there's another way  
News Corp's drawbridge mentality locks in value, but there's another way
News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.
 
The Muppets and biscuit tins - a snapshot of the Royal Baby story  
The Muppets and biscuit tins - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
The definitive lowdown on Facebook's Q3 performance  
The definitive lowdown on Facebook's Q3 performance
Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.
 
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