Thursday, 7 November 2013

Breaking news from Brand Republic - Twitter, Costa, John Lewis, Havas Worldwide, ITV

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Latest news

Twitter IPO valuation set at $14.2bn
Twitter IPO valuation set at $14.2bn
by Loulla-Mae Eleftheriou-Smith
07 November 2013, 09:50AM
Twitter's highly-anticipated flotation will happen today at the New York Stock Exchange, where the company will be priced at $26 (£16) a share, valuing the social network at $14.2bn (£8.9bn)
Costa launches Christmas menu campaign
Costa launches Christmas menu campaign
by Ben Bold
07 November 2013, 09:05AM
Costa has launched its 'Little Moments of Fun' multimedia marketing campaign, which includes an outdoor push across major UK cities, to support its limited edition Christmas menu.
John Lewis's epic journey: the evolution of its Christmas campaigns from 2007 to 2013
John Lewis's epic journey: the evolution of its Christmas campaigns from 2007 to 2013
by Ben Bold
07 November 2013, 09:00AM
As the country waits with baited breath for the launch of John Lewis's latest Christmas ad campaign, Marketing tracks the evolution of what has become the biggest advertising event of the year.
Havas Worldwide plots Work Club acquisition
Havas Worldwide plots Work Club acquisition
by James Swift
07 November 2013, 06:00AM
Havas Worldwide could be set to buy the independent digital agency Work Club, with which it joined forces on the recent Iglo Group pitch.
ITV set for bumper Christmas as cost of X Factor ads soars
ITV set for bumper Christmas as cost of X Factor ads soars
by Maisie McCabe
07 November 2013, 06:00AM
ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.

Also in the news

Hypernaked reborn as Naked Communications
by Louise Ridley, 07 November 2013, 09:23AM
AnalogFolk deepens Pernod Ricard relationship with Chivas Regal win
by James Swift, 06 November 2013, 04:29PM
Four ways high street retailers can improve their online offering
by Stickyeyes, 07 November 2013, 08:10AM
Marketing Society Brand of the Year 2013 nominees #4: Jaguar, Mr and Mrs Smith, O2 and Paddy Power
by , 07 November 2013, 08:08AM

Opinion

Adland signals a return of the traditional Christmas
Adland signals a return of the traditional Christmas
by Danny Rogers
07 November 2013, 08:00AM
And so it has begun. The fireworks have fizzled, Selfridges has decked its windows with fake snow - and the Christmas TV commercials are upon us. Last night saw the première of the Marks & Spencer offering during Coronation Street and (these days, th...
The laws of physics can be applied to the workplace
The laws of physics can be applied to the workplace
by Sue Unerman
07 November 2013, 08:00AM
Entropy never decreases. This is the second law of thermodynamics.

From the blogs

The Wall blog

Bringing Digital Out Of Home in line with other media
Richard Blackburn
06 November 2013, 1:00PM
The digital agency paradox: teaching clients to do what we do
David Maren
06 November 2013, 12:45PM
Big data or big bore?
Ian Hood
06 November 2013, 10:26AM

More...
Stars of the Night: GolinHarris
Stars of the Night: GolinHarris
by
06 November 2013, 04:00PM
GolinHarris was a triple winner in this year's PRWeek Awards, picking up both the Large Consultancy of the Year accolade and the overall prize for Consultancy of the Year. It also picked up the award for the best non-profit campaign, for its 'Helples...
Stars of the Night: Insight Public Affairs
Stars of the Night: Insight Public Affairs
by
06 November 2013, 09:30AM
Insight Public Affairs scooped the Specialist Agency of the Year award in the 2013 PRWeek Awards.
Align your brand with Great British Motorsport in 2014
Align your brand with Great British Motorsport in 2014
by Getmemedia
04 November 2013, 09:45AM
The British Rally Championship (BRC) is the very best of great British sport. First run in 1958, it is a yearly rallying series staged on a mix of city roads and off-road terrain throughout the British Isles; typical events span two days or more. Com...
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