Friday 29 October 2010

Digital PM - Britvic, Dennis, YouTube

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Digital PM
Latest news
Britvic campaign provides antidote to winter blues
Britvic campaign provides antidote to winter blues
by Ben Bold
29 October 2010, 03:04PM
Britvic is launching a digital campaign to promote its J2O White Blend brand in pubs and bars this Christmas, in a promotion that gives people the chance to win a trip to New York.
Dennis launches 'Trip Advisor' for car buyers
Dennis launches 'Trip Advisor' for car buyers
by John Reynolds
29 October 2010, 03:37PM
Dennis Publishing is extending its car publishing portfolio with the launch of carbuyer.co.uk, which it is billing as the Trip Advisor for the car pragmatist.
YouTube founder Chad Hurley resigns as CEO
YouTube founder Chad Hurley resigns as CEO
by Ben Bold
29 October 2010, 03:55PM
YouTube co-founder Chad Hurley has resigned as chief executive of the video-sharing site but said he will continue to work for the company in an advisory capacity.
Intelligence

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Also in the news
Google becomes more 'local' with Place Search
by Ben Bold, 29 October 2010, 09:20AM
WPP invests $5m in Facebook marketing platform Buddy Media
by Ben Bold, 29 October 2010, 11:45AM
Syzygy hires group strategy director
by Sara Kimberley, 29 October 2010, 11:25AM
Think BR

The latest comment from our columnists and leading industry figures

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From the blogs
Go East, Young Man!
Bob Willott
26/10/2010
Conversation not Broadcast
Gareth Atkinson
26/10/2010
Are you Facebook's 'Billy No Mates?'
Mark Tomkins, TDA
19/10/2010
Recession over? Don't start holding your breath yet
Bob Willott
18/10/2010
The good news: TV won't ever 'overtake' the internet.
TESS ALPS
12/10/2010
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Media PM - WPP, TMG/Guardian, IPC, Brand Connections, Eurosport

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Media PM Bulletin
 
 
 
*   Latest News
*
germany: 'strong man of western Europe'
Sorrell puts focus on growth after US bounces back
Sarah Johnson, 29 October 2010

Sir Martin Sorrell, chief executive of WPP, has said that while 2009...

  
Hay Festival in Wales
TMG replaces Guardian as headline sponsor of Hay Festival
John Reynolds, 29 October 2010

Telegraph Media Group (TMG) is replacing The Guardian as the title sponsor...

  
The Railway Magazine: acquired by Mortons Media Group
IPC offloads The Railway Magazine and Hi-Fi News
Sara Kimberley, 29 October 2010

IPC has sold specialist title The Railway Magazine to Mortons Media Group...

  
Jamie Lindsay: MD of Brand Connections
Jamie Lindsay appointed MD of Brand Connections
Maisie McCabe, 29 October 2010

Jamie Lindsay, former director of national sales at JCDecuax, has been appointed...

  
Eurosport: restructures UK management team
Eurosport makes changes to UK management team
Ben Bold, 29 October 2010

Eurosport has restructured its UK management by promoting director of British Eurosport...

  
*   Also in the News
*
ZenithOptimedia wins Agency of the Year 2010
Arif Durrani, 29 October 2010
WPP third-quarter revenue rises 12.2%
Sara Kimberley, 29 October 2010
Mindshare shifts London HQ
Ben Bold and Katherine Levy, 29 October 2010
WPP invests $5m in Facebook marketing platform Buddy Media
Ben Bold, 29 October 2010
Trading Places: This week's people moves in advertising, marketing and media
Staff, 29 October 2010
Paper Round (29 October) - Which clients are advertising in the national press?
Sarah Johnson, 29 October 2010
 

Media Bitch's Diary 22 October

Media Bitch's Diary 22 October
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Out and About 22 October

Out and About 22 October
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Blogs & Forums
Latest Blog Entries
WAN’s Balding exits as newspapers embrace digital future
Arif Durrani

So goodbye then Timothy Balding, the venerable leader of the international press body WAN, who leaves his industry advocate role after 25...

The Independent R.i.P.
Ivan Clark

A rather long, personal rant this week. I was THE Independent reader. I read the first issue...

Go to the shed
Sue Unerman

I'm loving the Kill the Hippos thought from Matt Brittin of Google, which Arif Durrani wrote about here . For...

Why I'm going Brazilian
Ben Hughes

  I'm just back from a week in Brazil. Wow! That country has swagger. And it's big....all...

Why News Corp really pulled the plug on Project Alesia
Arif Durrani

  News Corporation has been forced to abandon plans for its eagerly anticipated digital news platform, part of the company's so called...

Publishing failures unite at AOP 2010
Arif Durrani

Attending the 9 th annual AOP Digital Publishing Summit in Westminster today proved to be something of a milestone for the UK's...

Newspaper pages have become mini-posters
Ivan Clark

I was discussing effective advertising with someone last week and they pointed me at the Newspaper Marketing Agency's creative...

In Imitation of a Reverse Letter ’S’
Dave Barton

Good ideas, they say, are as rare as 'rocking horse shit' or 'hen's teeth' - depending on which end of...

Redundancy Is Electric
Rachel Brushfield

I got home from two days in London yesterday to find no electricity. Tripping hadn't happened, the fridge was cold,...

The Age of Dialogue has grown up
Sue Unerman

Last week MediaCom held our latest Age of Dialogue conference. The terminology has now passed into popular usage, but to...

 
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