Friday, 8 October 2010

Breaking news from Brand Republic - Innocent, X Factor, Volvo, Radio Advertising Awards, Blinkbox, Kraft, NatMag, cinema impacts

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RKCR/Y&R scoops Innocent advertising brief
RKCR/Y&R scoops Innocent advertising brief
by Matt Williams
08 October 2010, 09:30AM
Innocent, the smoothie brand, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its advertising account.
Cher Lloyd forges ahead as X Factor YouTube favourite
Cher Lloyd forges ahead as X Factor YouTube favourite
by Mark Banham
08 October 2010, 09:05AM
Cher Lloyd has become the runaway hit on the official 'X Factor' YouTube channel, clocking up more than 570,000 hits for her tortured audition, ahead of tomorrow's show, almost double the 285,000 plus views for favourite Gamu Nhengu.
Volvo gets naughty with new ad campaign
Volvo gets naughty with new ad campaign
by Sara Kimberley
08 October 2010, 09:00AM
Volvo is aiming to position itself as a fun brand through the launch of a "Naughty" campaign to promote its latest S60 car marque.
AMV BBDO, Mother and Carat win big at Radio Advertising Awards
AMV BBDO, Mother and Carat win big at Radio Advertising Awards
by Maisie McCabe
07 October 2010, 10:00PM
Abbott Mead Vickers BBDO and Mother both won three Aerials at this evening's Radio Advertising Awards, while Aegis media agency Carat won Agency of the Year.
Big Al's and the7stars land Blinkbox briefs
Big Al's and the7stars land Blinkbox briefs
by Matt Williams
08 October 2010, 11:09AM
Blinkbox, the online video-on-demand service, has appointed Big Al's Creative Emporium to handle its advertising account and the7stars to oversee its media planning and buying duties.
Kraft opens £9m gum facility
Kraft opens £9m gum facility
by John Reynolds
08 October 2010, 09:41AM
Kraft, the new owner of Cadbury, has set up a £9m chewing gum development centre in Europe, as it looks to ramp up its activity in the market.
NatMag promotes Salmon as its first group commercial chief
NatMag promotes Salmon as its first group commercial chief
by Arif Durrani
08 October 2010, 08:00AM
The National Magazine Company has promoted Matt Salmon to the newly created role of group commercial director, responsible for all advertising strategies across the portfolio.
Ryan Reynolds film secures impacts for Kellogg's Cornflakes
Ryan Reynolds film secures impacts for Kellogg's Cornflakes
by Katherine Levy
08 October 2010, 09:00AM
Kellogg's Cornflakes secured 983,574 cinema impacts last weekend for its new ad against films including the new Ryan Reynolds film 'Buried', according to figures from Digital Cinema Media.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated with top 10 regional agencies.

View the map
Intelligence
Using mobile for successful and innovative comms planning
Using mobile for successful and innovative comms planning
by UM London
06 October 2010, 08:30AM
Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands - particularly through the use of apps - have a great opportunity for direct engagement.
Media's most trusted brands
Media's most trusted brands
by Richard Morris
04 October 2010, 08:30AM
Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.
Think BR

The Olympics are coming... so sling yer 'ook. New regulations will lock down London for marketers in 2012. Are you prepared?

Read the article



Also in the news
Desmond's profits tumble
by John Reynolds, 07 October 2010, 03:40PM
Eva Longoria to heat up 2010 MTV EMAs
by Arif Durrani, 07 October 2010, 04:42PM
NY Times to own stake in Liverpool if New England deal goes through
by Staff, 07 October 2010, 03:00PM
Outdoor could be the first truly 'connected medium' says Manning Gottlieb exec
by Maisie McCabe, 07 October 2010, 04:16PM
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