Friday, 22 October 2010

Digital AM - Amazon, Google, Dell, plus The Wall > $250m going spare for good ideas

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Amazon hikes global marketing spend by 62%
Amazon hikes global marketing spend by 62%
by Mark Banham
22 October 2010, 12:10PM
Global marketing spend by online retailer Amazon has jumped 62% year-on-year to $241bn (£153m) partly boosted by a series of campaigns to promote its electronic reading device the Kindle.
Google TV encounters opposition from US networks
Google TV encounters opposition from US networks
by John Reynolds
22 October 2010, 11:50AM
Three top US networks have blocked Google TV's access to some of their hit TV shows because, according to reports, they are concerned that the new service will undermine their revenue streams.
Dell to spend 'hundreds of millions' on rebranding campaign
Dell to spend 'hundreds of millions' on rebranding campaign
by Staff
22 October 2010, 09:30AM
NEW YORK - Dell is to spend "hundreds and hundreds of millions" on an advertising campaign to revamp its image and move away from price as it attempts to chase rivals.
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Guardian issues social media guidelines - Six tips for social media engagement
@gordonmacmillan
22/10/2010
Power VC Firm KPCB backs $250m investment in social media
The Wall blog
22/10/2010
Fax is the new email: OFFICIAL
Chris Quigley
22/10/2010
Gen Y spends $20bn a year online [Infographic]
Polly Becker
22/10/2010
Supermarket to offer iPad and iPhone scanning
Sue Keogh
21/10/2010
Mood effects Dow: Play the Stock Market with Twitter
Jennifer Whitehead
21/10/2010
Facebook Sues Over Free Gift Card, 'Dislike' Button Scams
The Wall blog
21/10/2010
How technology enables the building of an authentic brand
Felix Wetzel
21/10/2010
Blogger of the year Nick Robinson loses it with a protestor
@gordonmacmillan
21/10/2010
Be Careful Not To Tweet Away That Job Found Via Social Media
The Wall blog
21/10/2010
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