Monday, 25 October 2010

Breaking news from Brand Republic - Britvic and PepsiCo, Marie Curie, Royal British Legion, Loaded, Y&R, Range Rover, Rose Bowl, flavour-changing gum

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Britvic and PepsiCo partner in £5.5m promotion
Britvic and PepsiCo partner in £5.5m promotion
by Loulla-Mae Eleftheriou-Smith
25 October 2010, 09:18AM
Britvic has partnered with PepsiCo in a £5.5m joint campaign to boost their on-the-go drinks ranges, which will launch in November.
UM wins £5m Marie Curie Cancer Care
UM wins £5m Marie Curie Cancer Care
by Arif Durrani
25 October 2010, 09:02AM
UM has snatched the £5m media planning and buying account for Marie Curie Cancer Care from incumbent Maxus, following a competitive pitch process.
Royal British Legion to launch campaign for Poppy Appeal
Royal British Legion to launch campaign for Poppy Appeal
by Katherine Levy
25 October 2010, 08:00AM
The Royal British Legion is preparing to launch a poster campaign for its annual Poppy Appeal on Thursday (28 October).
IPC Media completes sale of Loaded
IPC Media completes sale of Loaded
by Maisie McCabe
25 October 2010, 08:32AM
Time Warner-owned magazine publisher IPC Media has confirmed the sale of Loaded to Vitality Publishing, along with the specialist magazines Superbike and Prediction.
Y&R replaces Costa with Prieto as EMEA president
Y&R replaces Costa with Prieto as EMEA president
by Sara Kimberley
25 October 2010, 08:00AM
Young & Rubicam (Y&R) has promoted Jaime Prieto to president of its EMEA region, replacing Massimo Costa who stepped down in May.
Range Rover signs up 40-plus celebs to tweet Evoque model
Range Rover signs up 40-plus celebs to tweet Evoque model
by Ben Bold
25 October 2010, 08:47AM
Range Rover is tapping into the power of Twitter with the recruitment of more than 40 trendsetters, including model Daisy Lowe and former 'GMTV' presenter Ben Shephard, to tweet about the new Evoque 4x4.
Rose Bowl cricket ground in hunt for sponsor
Rose Bowl cricket ground in hunt for sponsor
by Daniel Farey-Jones
25 October 2010, 09:00AM
The Rose Bowl, one of England's key cricket grounds and the home of the Hampshire county team, has appointed marketing agency Slipsteam to secure its first naming rights deal.
Young entrepreneurs invent flavour-changing gum
Young entrepreneurs invent flavour-changing gum
by John Reynolds
25 October 2010, 09:01AM
Two young London-based food architects have cracked a conundrum that has puzzled gum-lovers for years - creating a chewing gum that changes flavour.
Adland

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Intelligence
Countdown to the spending review
Countdown to the spending review
by Gavin Hilton
20 October 2010, 09:01AM
The government's spending review is published today at 12:30pm; new research from RAPP looks at the possible impact it will have on brands and whether the potential cuts could damage hopes for the 'Big Society'.
The spending power and media habits of X Factor fans
The spending power and media habits of X Factor fans
by Russell Budden
19 October 2010, 08:00AM
Kantar Media's TGI study looks at fans of hit show 'X Factor', revealing their spending power and media consumption habits.
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Also in the news
Kronenbourg 1664 slows down Motörhead
by Sara Kimberley, 22 October 2010, 04:21PM
OMG promotes Mark Heap to CEO of PHD China
by Jin Bo, 25 October 2010, 09:35AM
Kia Motors sponsors ITV FA Cup coverage
by Mark Banham, 22 October 2010, 03:44PM
Media Bitch's Diary 22 October
by Harriet Dennys, 22 October 2010, 01:40PM
The Sun halves cover price of Scottish Saturday edition
by John Reynolds, 22 October 2010, 02:40PM
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