Friday 15 October 2010

Digital AM - AOP Summit 2010, O2 location-based marketing, Google results

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AOP SUMMIT 2010: 'Online publishers must learn from newspaper design'
AOP SUMMIT 2010: 'Online publishers must learn from newspaper design'
by Ben Bold
15 October 2010, 11:00AM
Jacek Utko, design director of Bonnier, claimed bad design is hampering news websites - with the exception of The Times - at the AOP Summit this morning.
Starbucks trials new O2 location-based mobile marketing service
Starbucks trials new O2 location-based mobile marketing service
by Sarah Shearman
15 October 2010, 08:35AM
Starbucks and L'Oréal are to deliver highly targeted location-based ads via SMS and MMS to O2 customers, using its new mobile ad service.
Google claims display revenues will hit $2.5bn
Google claims display revenues will hit $2.5bn
by Daniel Farey-Jones
15 October 2010, 09:30AM
Google has opened up about its display advertising and mobile revenues, at the same time as chalking up a 9.8% rise in UK third quarter revenues to $840m (£523m).
AOP SUMMIT 2010: 'experimentation and innovation' is key, says Faircliff
AOP SUMMIT 2010: 'experimentation and innovation' is key, says Faircliff
by Rich Sutcliffe
15 October 2010, 09:30AM
AOP chairman Tim Faircliff introduced the 2010 AOP Summit emphasising the need for continued experimentation and innovation in the online publishing industry.
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