Friday, 15 October 2010

Breaking news from Brand Republic - Google, COI, AOP, O2, Coca-Cola, Trading Places

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Google claims display revenues will hit $2.5bn
Google claims display revenues will hit $2.5bn
by Daniel Farey-Jones
15 October 2010, 09:30AM
Google has opened up about its display advertising and mobile revenues, at the same time as chalking up a 9.8% rise in UK third quarter revenues to $840m (£523m).
COI's future placed in doubt
COI's future placed in doubt
by Ben Bold
14 October 2010, 05:45PM
The Cabinet Office has said for the first time that the COI's future is under consideration after the Government published a list showing which public bodies will be axed, merged, changed or retained.
AOP Summit 2010: 'experimentation and innovation' is key, says Faircliff.
AOP Summit 2010: 'experimentation and innovation' is key, says Faircliff.
by Rich Sutcliffe
15 October 2010, 09:30AM
AOP chairman Tim Faircliff introduced the 2010 AOP Summit emphasising the need for continued experimentation and innovation in the online publishing industry.
Starbucks trials new O2 location-based mobile marketing service
Starbucks trials new O2 location-based mobile marketing service
by Sarah Shearman
15 October 2010, 08:35AM
Starbucks and L'Oréal are to deliver highly targeted location-based ads via SMS and MMS to O2 customers, using its new mobile ad service.
Kit Kat celebrates 75 years of taking a break
Kit Kat celebrates 75 years of taking a break
by Sarah Johnson
15 October 2010, 08:00AM
As Kit Kat celebrates 75 years in production from its beginnings in Yorkshire to being made in 14 countries, we round up some classic UK and international ads for the bar.
Trading Places: This week's people moves in advertising, marketing and media
Trading Places: This week's people moves in advertising, marketing and media
by Katherine Levy
15 October 2010, 09:30AM
Big changes are afoot at the top of the National Magazine Company and News International as well as in BBC marketing in this week's round-up of people moves in advertising, marketing and media.
Coca-Cola launches integrated campaign for Powerade Zero
Coca-Cola launches integrated campaign for Powerade Zero
by Loulla-Mae Eleftheriou-Smith
15 October 2010, 09:40AM
Coca-Cola has launched an integrated advertising campaign supporting Powerade Zero, as it looks to ramp up its presence in the sports drink market.
Airlines and mobile brands fare badly in Kaizo Advocacy Index
Airlines and mobile brands fare badly in Kaizo Advocacy Index
by Peter Hay
15 October 2010, 09:09AM
Major airlines and mobile brands have suffered from serious online reputation management issues over the past six months, research from Kaizo has revealed.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Publishing for the post-Loaded generation
Publishing for the post-Loaded generation
by Harriet Dennys
13 October 2010, 03:00PM
Geoff Campbell, managing director of Bauer Media's men's lifestyle brands, tells Harriet Dennys how the publisher is rethinking the focus for FHM and Zoo to engage with a new generation of magazine readers
How long can the UK dominate the European digital landscape?
How long can the UK dominate the European digital landscape?
by Catherine Borrel
11 October 2010, 08:30AM
IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?
Think BR

In the digital world, test and learn strategies are crucial for brands and agencies.

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Also in the news
UK adspend registers best quarterly growth for ten years
by Daniel Farey-Jones, 14 October 2010, 05:20PM
Clinton Cards to introduce online card personalisation
by Ben Bold, 14 October 2010, 03:46PM
IPC launches debut iPad app for Wallpaper magazine
by John Reynolds, 14 October 2010, 04:12PM
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