Thursday, 28 October 2010

Breaking news from Brand Republic - WCRS, Alan Partridge, Kellogg, Optical Express, Campaign Big Awards, Rajars

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Latest news
WCRS promotes Herriman to chief executive as part of restructure
WCRS promotes Herriman to chief executive as part of restructure
by Matt Williams
28 October 2010, 08:00AM
WCRS has promoted its managing director Penny Herriman to chief executive as part of a shake-up of its management structure.
Alan Partridge returns in ad-funded Foster's activity
Alan Partridge returns in ad-funded Foster's activity
by Jeremy Lee
28 October 2010, 08:00AM
A-ha! Pray silence for the return of Steve Coogan's comedy character and Radio Norwich DJ Alan Partridge in a series of short films funded by Foster's as part of activity developed by Naked Communications.
Kellogg appoints Glue Isobar to pan-Euro digital
Kellogg appoints Glue Isobar to pan-Euro digital
by Matt Williams
28 October 2010, 08:00AM
Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire portfolio of brands.
Optical Express calls £5m ad review
Optical Express calls £5m ad review
by Anne Cassidy
28 October 2010, 08:00AM
Optical Express, the high street optician, is reviewing its £5m advertising account.
M&C Saatchi scoops two golds at Big Awards
M&C Saatchi scoops two golds at Big Awards
by Maisie McCabe
28 October 2010, 08:00AM
M&C Saatchi's "The last place you want to go" campaign for Dixons.co.uk emerged as the most awarded campaign at Wednesday night's Campaign Big Awards after collecting two gold awards.
Rajar Q3 2010: Commercial radio extends winning run
Rajar Q3 2010: Commercial radio extends winning run
by Daniel Farey-Jones
28 October 2010, 12:01AM
Commercial radio has picked up listening share from the BBC and increased its reach by half a million people over the past quarter to set a new record, according to the latest Rajar figures.
Rajar Q3 2010: TalkSport and Absolute give strong performances
Rajar Q3 2010: TalkSport and Absolute give strong performances
by Maisie McCabe
28 October 2010, 12:01AM
UTV-owned national radio station TalkSport reached an average of 3 million listeners a week during the third quarter, its highest ever weekly reach, according to the latest Rajar figures.
Rajar Q3 2010: Digital listening growth flattens
Rajar Q3 2010: Digital listening growth flattens
by Daniel Farey-Jones
28 October 2010, 12:01AM
Digital radio failed to break the 25% share of listening barrier its growth to date suggested it would surpass this quarter, according to the latest Rajar figures.
Rajar Q3 2010: Commercial radio results in full
Rajar Q3 2010: Commercial radio results in full
by Sarah Johnson
28 October 2010, 12:01AM
A complete picture of how commercial radio stations compare in the third quarter of 2010.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
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Intelligence
Consumer attitudes to mobile marketing
Consumer attitudes to mobile marketing
by Ralph Risk
28 October 2010, 08:00AM
The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.
The newspaper readership habits of young adults
The newspaper readership habits of young adults
by Katherine Page
27 October 2010, 08:30AM
As Independent Print launches its new condensed quality paper i, NRS looks at the readership trends among younger adults to judge the off-shoot's prospects.
Think BR

'Modern & accessible': MediaCom's Claudine Collins casts an expert eye over the i

Read the article



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Also in the news
Debenhams debuts in top 10 of BR app chart
by Daniel Farey-Jones, 27 October 2010, 03:35PM
Coca-Cola to mix old and new for Christmas TV campaign
by Ben Bold, 27 October 2010, 12:40PM
NatMag consolidates websites onto single digital platform
by Ben Bold, 27 October 2010, 03:53PM
Ofcom dismisses X Factor complaints
by Maisie McCabe, 27 October 2010, 03:08PM
Yahoo! revamps email to provide social service
by Sarah Shearman, 27 October 2010, 02:50PM
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