Friday 22 October 2010

Marketing Daily - Coca-Cola, Citroen, Adidas, Google and Amazon

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Coca-Cola to mothball Malvern brand after 23 years of ownership
Loulla-Mae Eleftheriou-Smith,
22 October 2010
 

Coca-Cola has no plans to keep using its Malvern Water brand and...

Malvern: Coca-Cola axes water brand
 
 
Citroen appoints new UK marketing director
John Reynolds,
22 October 2010
 

Citroen has looked internally and promoted its head of digital marketing Jules...

Citroen: appoints new UK marketing director
 
 
Forever 21 stores launch in the UK backed by Amber Le Bon
Mark Banham,
22 October 2010
 

US fashion retailer Forever 21 has signed socialite and model Amber Le...

Amber Le Bon: chosen to be the face of Forever 21
 
 
Adidas signs eight year Chelsea sponsorship extension
Mark Banham,
22 October 2010
 

Sportswear giant Adidas has signed a new eight-year deal to extend its...

Chelsea: signs eight year deal with Adidas
 
 
Google TV encounters opposition from US networks
John Reynolds,
22 October 2010
 

Three top US networks have blocked Google TV's access to some of...

Steve Carell: star of The Office US
 
 
Amazon hikes global marketing spend by 62%
Mark Banham,
22 October 2010
 

Global marketing spend by online retailer Amazon has jumped 62% year on...

Amazon: hikes global marketing spend
 
 
 
Also in the News
 
Ivan Pollard exits Naked for Coca-Cola US
Katherine Levy,
22 October 2010
 
BSkyB profits up 25% in third quarter
Mark Banham,
22 October 2010
 
Channel Five and Thinkbox set to part company
Daniel Farey-Jones,
22 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Ryanair and the human importance of customer service
Hugh Salmon
 

Earlier this year, my family and I moved home. We didn't move far. Just one side of Clapham Common to...

 
 
Local or International?
Kerrie Finch
 

For a country the size of Wales, the Netherlands sure does have a lot of creative agencies, design bureaus and...

 
 
Why I'm going Brazilian
Ben Hughes
 

  I'm just back from a week in Brazil. Wow! That country has swagger. And it's big....all...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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