Friday 31 July 2015

Coca-Cola is putting emoticons on its bottles in ASEAN markets

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The 5 things you need to know 31st July
 
 
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Media PM - The week's most read

Media PM Bulletin

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Media PM Bulletin
31st July 2015
Out to lunch with Boisdale Life and David Emin: Jonathan Durden
Out to lunch with Boisdale Life and David Emin: Jonathan Durden
The Boisdale Life Big lunch with David Emin is a regular date where a guest joins him for lunch at one of Boisdales restaurants.
Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared
Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared
A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.
For mobile video to compete for TV budgets requires reach and scale
For mobile video to compete for TV budgets requires reach and scale

There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone.

Guardian's Anna Watkins to co-chair Media Week Awards judging
Guardian's Anna Watkins to co-chair Media Week Awards judging

Anna Watkins, managing director of Guardian Labs, will be the co-chair of this year’s Media Week Awards judging.

Bauer considers free weekly launch with Kiss magazine
Bauer considers free weekly launch with Kiss magazine
Bauer Media is considering launching a magazine for the Kiss radio brand aimed at millennials.
Traditional TV viewers predicted to drop as mobile fuels rise in online video
Traditional TV viewers predicted to drop as mobile fuels rise in online video
Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.
FT looks to Rising Sun as print sales decline
FT looks to Rising Sun as print sales decline
Why did the title command such a high price when the future of the press has never been so uncertain?
Rapport picks up 20th Century Fox OOH task
Rapport picks up 20th Century Fox OOH task
20th Century Fox has moved its £12 million UK outdoor media planning and buying account to Rapport without a pitch.
Bauer Media UK raids Argos and Viacom to strengthen digital division
Bauer Media UK raids Argos and Viacom to strengthen digital division
Bauer Media UK has made four appointments for the newly created roles of chief technology officer and heads of social, analytics and search for Xcel Media, its digital arm.
Guardian losses narrow as digital revenues climb 20%
Guardian losses narrow as digital revenues climb 20%
Guardian Media Group's group revenues increased by 2.7 per cent year on year to £214.6 million in the 2014/15 financial year, partly thanks to a 20 per cent increase in digital revenues.
[ Promoted content ]
Are we failing the future?
Are we failing the future?
The next-gen crisis: are we failing to discover, develop and retain the diversity of talent required to be the next marketing leaders?
Instagram is cautiously tapping into inspiration
Instagram is cautiously tapping into inspiration
What's all the fuss about Instagram?
My Media Week: John Litster
My Media Week: John Litster
Two months from on from Sky extending its deal with Viacom to handle Channel 5 ad sales, MediaWeek caught up with John Litster, managing director, Sky Media.
Latest blogs
Martin Sorrell is right about media trust in young audiences, he just didn't go far enough
Martin Sorrell is right about media trust in young audiences, he just didn't go far enough
Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible.
Huge untapped potential for brands in online video
Huge untapped potential for brands in online video
Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports.
A turning point for newsbrands, thanks to Sir Martin
A turning point for newsbrands, thanks to Sir Martin
A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks.
Video advertising isn't just Facebook vs YouTube
Video advertising isn't just Facebook vs YouTube
There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads.
From Caitlin Jenner to Michelle Obama, magazine media influence is all around us
From Caitlin Jenner to Michelle Obama, magazine media influence is all around us
Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic.
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Mobile fuels rise in online video, digital campaigns to watch, Windows 10, dating app for the blind

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Brand Republlic
Digital PM brought to you by The Wall 31st July
 
Traditional TV viewers predicted to drop as mobile fuels rise in online video Traditional TV viewers predicted to drop as mobile fuels rise in online video
31 July 15, Gurjit Degun
Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.
 
 
31 July 15
What the UK’s video diet really looks like

I don’t need to diet. I’m one of those jammy gits that has the metabolic rate of a hummingbird. Hummingbirds have to flap their wings 50 times a second to do their trademark hovering and that needs energy...

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31 July 15
Digital campaigns to watch: Barclays, EE and Clinique

The Holy Grail in content marketing is successfully aligning brand messaging with key editorial pillars of informing, educating, entertaining and inspiring, all without resorting to shameless product plugs...

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31 July 15
Windows 10: Will Microsoft’s final OS reverse its fortunes?

Microsoft’s Satya Nadella has quite confidently said: “Windows 10 is a huge milestone for us as a company, and quite frankly the industry.” You would expect this from the chief executive...

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31 July 15
Facebook takes mobile success to new channels and flourishes

Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video. Mobile continues to be a major area of growth for Facebook with a reported 1...

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31 July 15
The Daily Poke: Flight of fancy

Keflavík International Airport is becoming a destination in its own right with the opening of Loksins – a new airport bar. This stylish refuge for travellers coming and going was created in partnership...

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The big idea: There's an algorithm for that The big idea: There's an algorithm for that
31 July 15, Ana Andjelic
It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director.
 
Beyond Tinder: charity hackathon produces dating app for the blind Beyond Tinder: charity hackathon produces dating app for the blind
31 July 15, Shona Ghosh
The visual web may be leaving behind some of the most vulnerable members of society, with most blind and partially sighted young people excluded from 'normal' dating apps like Tinder.
 
Why digital marketing expertise can help reform the emergency services Why digital marketing expertise can help reform the emergency services
31 July 15, Marshall Manson
As the idea of making a phone call is becoming an alien concept to Gen Z, where does this leave the 999 service? Marshall Manson, managing director, EAME, Social@Ogilvy sets out what government can learn... read more
 
 
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