Wednesday, 22 July 2015

Heinz appoints BBH for European creative account, Apple sales slow and Omnicom UK organic revenue rises 5.4%

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Brand Republlic
Daily News 22nd July
 
Heinz appoints BBH for European creative account Heinz appoints BBH for European creative account
21 July 15, Kate Magee
Heinz has appointed Bartle Bogle Hegarty to handle its creative work across Europe, following a controversial pitch process.
 
Breakfast Briefing: Apple sales slow and hacker crashes jeep Breakfast Briefing: Apple sales slow and hacker crashes jeep
22 July 15, Sara Spary
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Apple's results, claims sugary drinks cause diabetes and reports that hackers... read more
 
Omnicom UK organic revenue rises 5.4% Omnicom UK organic revenue rises 5.4%
21 July 15, Brittaney Kiefer
Omnicom Group, the owner of the BBDO and OMD networks, has reported UK revenue of $372 million (£239.2 million) during the second quarter of 2015, down 3 per cent year on year.
 
I can't have a traditional marketing department, says HSBC's Amanda Rendle I can't have a traditional marketing department, says HSBC's Amanda Rendle
21 July 15, Charlotte Mceleny
HSBC's Amanda Rendle talks to Marketing about returning to a 150 year old purpose message while overhauling its marketing team for the future.
 
Last co-founder of Kitcatt Nohr, Vonnie Alexander, exits Last co-founder of Kitcatt Nohr, Vonnie Alexander, exits
21 July 15, Kate Magee
Vonnie Alexander, the last remaining co-founder of Kitcatt Nohr, is leaving the agency.
 
O2 and Take That drum up support for England Rugby ahead of World Cup O2 and Take That drum up support for England Rugby ahead of World Cup
21 July 15, Shona Ghosh
O2 is making the most of its England Rugby team sponsorship, ahead of the Rugby World Cup in September.
 
Y&R names Andrew Dimitriou European president Y&R names Andrew Dimitriou European president
22 July 15, James Swift
Y&R has named Andrew Dimitriou, the European lead for WPP's dedicated Colgate-Palmolive unit, Red Fuse, as its European president.
 
French Connection spotlights new talent in autumn-winter campaign French Connection spotlights new talent in autumn-winter campaign
22 July 15, Brittaney Kiefer
French Connection has picked two emerging stars - the rapper Rejjie Snow and actress, model and sculptor India Salvor Menuez - to be the faces of its autumn/winter 2015 campaign.
 
Bitcoin: How Barclays might make the 'Ebola' of banking palatable Bitcoin: How Barclays might make the 'Ebola' of banking palatable
22 July 15, Shona Ghosh
Barclays has become the first UK high street bank to seriously explore the use of bitcoin, in a move that could help make the infamous virtual currency palatable to consumers.
 
Ad of the Day: HP "Jane" by 180 LA Ad of the Day: HP "Jane" by 180 LA
22 July 15,
HP's new TV campaign positions its Sprout products as a way to rediscover your lost creative spark.
 
Content analytics: a simple guide to marketing terms for creatives Content analytics: a simple guide to marketing terms for creatives
22 July 15, Matt Cooper, Visually
Matt Cooper, CEO of visual content company Visually, explains how creatives can measure the success or failure of their content on websites, social media and email marketing.
 
Cultural shifters: Mark Earls on why marketers must show that their work actually matters Cultural shifters: Mark Earls on why marketers must show that their work actually matters
22 July 15, Mark Earls
As part of our inaugural Marketing New Thinking Awards in partnership with Sky Media, consumer behaviour expert and author Mark 'Herdmeister' Earls, who is a member of the awards judging panel, examines... read more
 
First campaign for Sling pokes at cable industry First campaign for Sling pokes at cable industry
21 July 15, Adam Olson
Camp & King ads woo Millennials to new online entertainment service
 
Miles Nadal steps down as CEO of MDC Miles Nadal steps down as CEO of MDC
21 July 15, Douglas Quenqua
Miles Nadal is stepping down as CEO and chairman of MDC Partners amid an ongoing US Securities and Exchange investigation.
 
Why the Ashley Madison hack has done amazing things for the brand Why the Ashley Madison hack has done amazing things for the brand
21 July 15, Justin Basini
The Ashley Madison hack is fascinating, says Justin Basini, co-founder and CEO at ClearScore, as it raises interesting questions about morality, marketing and privacy.
 
Ashley Madison hack: life is short, stop trusting computers Ashley Madison hack: life is short, stop trusting computers
21 July 15, Amy Kean
As we approach 'The Singularity' should we be blaming humans or computers for failing the public and who even is the victim? asks Amy Kean, head of futures at Havas Media and founder of Havas Labs.
 
Whyte & Mackay appoints BJL ahead of brand relaunch Whyte & Mackay appoints BJL ahead of brand relaunch
21 July 15, Kate Magee
Whyte & Mackay, the Scottish whisky, has appointed BJL ahead of a rebrand later this year.
 
Why brands should use content to arm consumers with health information Why brands should use content to arm consumers with health information
21 July 15, Shafqat Islam
Research from NewsCred reveals there is a desire for brands to provide more information to consumers on leading healthier lifestyles. NewsCred CEO Shafqat Islam pulls out four key actions brands need to... read more
 
How Jawbone's designer created the new Hive thermostat How Jawbone's designer created the new Hive thermostat
21 July 15, Georgina Brazier and Jake O'Gorman
Hive, the smart home company owned by British Gas, has collaborated with Silicon Valley design wunderkind Yves Béhar for its new thermostat. Here, he explains the design process and how we will all become... read more
 
Stephen Hawking and Yuri Milner take out ad in FT to promote alien quest Stephen Hawking and Yuri Milner take out ad in FT to promote alien quest
21 July 15, Maisie McCabe
Yuri Milner, the Russian tech investor, and scientists including Stephen Hawking have taken out an ad in the Financial Times to promote their $100 million (£64.2 million) quest to find out whether there... read more
 
Ofcom consults on changes to Radio City Liverpool stations Ofcom consults on changes to Radio City Liverpool stations
21 July 15, Gurjit Degun
Radio City, the radio brand owned by Bauer Media, is looking to change the format of two of its radio stations in Liverpool.
 
Massow the cartoon mayor returns in new nomination bid video Massow the cartoon mayor returns in new nomination bid video
21 July 15, James Swift
Ivan Massow, the London mayoral candidate whose animated election film went viral earlier this year, has released another video in a bid to secure the Conservative Party nomination.
 


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