BT Sport in major ad push, Havas Media wins back BBC media account and the best emoji marketing campaigns

View in web browser   |   Add to safe senders Daily News 27th July

BT pushes free European football in major ad push 24 July 15, Gurjit Degun BT is kicking off a major ad campaign featuring Gareth Bale and David Luiz to support the launch of European football on its BT Sport channel.   Havas Media snatches back BBC media account 24 July 15, Gurjit Degun The BBC has handed its media business to Havas Media, following a competitive pitch process.   From McDonald's to Ikea, 7 of the best emoji marketing campaigns 24 July 15, Mark Middlemas and Aidan Lonergan It's the world's fastest-growing digital language and brands are beginning to build it into their marketing campaigns in their attempts to target millennials, says Mark Middlemas, director of communications... read more   MoneySupermarket follows 'epic strut' with pole-dancing builder 24 July 15, James Swift The follow-up to Moneysupermarket.com's successful "epic strut" ad features a builder pole dancing to Liberty X's 'Just A Little'.   Vizeum names Charlie Ebdy head of strategy as Ian Edwards moves to Facebook 24 July 15, Gurjit Degun Vizeum UK, the Dentsu Aegis Network media shop, has promoted Charlie Ebdy to head of strategy.   Taylor Swift stars in campaign to relaunch canvas shoe brand Keds 24 July 15, Ben Bold Taylor Swift used to push female empowerment and canvas shoes in global campaign for footwear brand Keds.   Katy Perry launches perfume via exclusive fan pop-up shop on Twitter 24 July 15, Ben Bold Fancy a whiff of Katy Perry? Then take to Twitter, visit her virtual pop-up shop and buy Katy Perry's Mad Potion perfume using the social network's Buy Now card.   In the UK, McDonald's finds the fun in freedom 27 July 15, Campaign staff "Fun" by Leo Burnett gives a boy a break from adult rules   Cosmopolitan's Suzy Cox to be editor of Heat 24 July 15, Kate Magee Bauer Media has appointed Cosmopolitan's deputy editor Suzy Cox to be editor of Heat magazine.   Silent Circle sponsors six-month privacy series on the Guardian 24 July 15, Shona Ghosh Encrypted communications company Silent Circle will sponsor a series on the Guardian, covering consumer privacy online.   Diageo probed over artificial sales inflation 24 July 15, Shona Ghosh Diageo is being scrutinised by the US Securities and Exchange Commission (SEC) over its distribution practices.   For mobile video to compete for TV budgets requires reach and scale 27 July 15, Stephen Upstone There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone.   Immediate Media raids Tesco and eBay for new senior roles 24 July 15, Gurjit Degun Immediate Media has hired Francois-Régis Coumau, the general manager for continental Europe at eBay, for the newly created role of group managing director.   #MarketingReboot: 5 ways to reboot your marketing this summer 27 July 15, Nicola Kemp With the summer lull upon us, Nicola Kemp looks at practical ways to reboot your marketing strategies and gain a fresh perspective.   Why brands should embrace 'slow marketing' 27 July 15, Nicola Kemp The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp.   The e-cigarette craze and sweets for bankers get 'Nudge unit' thumbs-up 27 July 15, Gemma Charles The influential Behavioural Insights Team, aka the 'Nudge unit', has thrown its backing behind e-cigarettes, asserting that vaping is the easiest way for smokers to quit because of its similarity to smoking.   Music service Deezer hires Pd3 to challenge 'bland' marketing 24 July 15, Kate Magee Deezer has appointed pd3 to create its first UK ad campaign, as the music-streaming service's boss calls rivals' campaigns "bland".   Amazon Fashion launches London studio after appointing Joint for clothing brief 24 July 15, James Swift Amazon's fashion arm has opened a photography studio in Shoreditch and has appointed Joint as its pan-European creative agency in a bid to boost clothing sales.   Will the CMO role fade with the rise of the chief marketing technologist? 24 July 15, Chris Le May Is the traditional marketing role, or the more senior role of the Chief Marketing Officer, fit to cope with the influx of data and technology into the space? asks Chris Le May, managing director of UK... read more   RIP the client service director 24 July 15, Andrew Bell Andrew Bell, Geometry Global UK's managing partner, explains why he is scrapping the client service director title.   5 key components of successful B2B commerce Presented by Brand Republic Insight Download this free report to discover best practices to deliver an exceptional B2B commerce experience.                 User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Chief Communications and Market Development Officer   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Digital Services Director   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   Head of Customer Relationship Management (London)   Competitive + benefits EE, London               See all jobs

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