18 Feet and Nationwide in ad row, Maxus wins DMGT's media account, and Dennis plots launch of free men's magazine

View in web browser   |   Add to safe senders Daily News 23rd July

18 Feet/Nationwide in ad row 23 July 15, James Swift 18 Feet & Rising is taking its former client Nationwide to court following a dispute over who actually conceived one of its ad campaigns.   Maxus wins DMGT's media account 23 July 15, Arif Durrani DMGT has appointed WPP's Maxus to handle its media planning and buying in the UK and the US, and to provide strategic advice.   Dennis plots launch of free men's magazine 23 July 15, Maisie McCabe Dennis Publishing, the publisher of The Week and Men's Fitness led by James Tye, is preparing to launch a free weekly magazine with a male focus.   A view from Dave Trott: Be aware of the crosswind 23 July 15, Dave Trott Why are advertising people blind to the crosswind?   TfL's bus-shelter battle confirms value of OOH 23 July 15, In an already evolving sector, JCDecaux's capture of the TfL contract will likely mean more changes, Arif Durrani writes.   Breakfast Briefing: UK auto boost, Argos first retailer to hit £1bn mobile sales 23 July 15, Charlotte Mceleny Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the UK car industry reaching a seven-year high and Argos becoming the first... read more   From Mad Men to Sad Men: Is the client/agency relationship in crisis? 23 July 15, A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this? Leigh Thomas investigates.   Helen McRae named new Mindshare CEO 23 July 15, Gurjit Degun Mindshare has named one of its Western Europe leaders, Helen McRae, as the next UK chief executive.   Clays promoted to chief executive at OMD UK 23 July 15, Arif Durrani OMD UK has promoted its managing director, Dan Clays, to chief executive.   Havas appoints Tracey Barber to group CMO role 23 July 15, Gurjit Degun Tracey Barber, the chief marketing officer at Havas Helia, has been promoted to UK chief marketing officer for Havas Worldwide Creative Group.   Betfair hands £15m European media business to MediaCom 23 July 15, Gurjit Degun Betfair, the gambling site, has appointed MediaCom to handle its £15 million European media planning and buying account.   Aunt Bessie's signs £6m deal to sponsor I'm A Celebrity... 23 July 15, Gurjit Degun ITV has signed Aunt Bessie's as the new multimillion-pound sponsor of I'm A Celebrity... Get Me Out Of Here!.   IPG posts $201 million profit for Q2 2015 22 July 15, James Swift Interpublic Group, the holding company that owns FCB and R/GA, posted income before income taxes of $201 million (£129 million) for the second quarter of 2015, up from $168.6 million in the same period... read more   MBNA calls pitch for UK ad account 23 July 15, James Swift MBNA, the credit-card brand owned by Bank of America, is on the hunt for a lead creative agency in the UK.   Marketers waste £485m a year on unseen ads and the problem is getting worse 22 July 15, Charlotte Mceleny Marketers are throwing millions into unseen digital ads and viewability ad rates worsening due to increased investment in automated buying, according to research by Meetrics.   Pringles pranks Ibiza crowds 22 July 15, Gurjit Degun Pringles, the crisps brand owned by Kellogg's, has released a video which shows the company playing a prank on young revellers in Ibiza.   JetBlue and Coca-Cola stunt offers rewards for generosity 22 July 15, Adam Olson Hidden cameras track people willing to share a freebie with a stranger   Is Apple's new radio station a welcome addition? 23 July 15, The tech giant changed listening habits when it launched iTunes. Will Beats 1 have a similar effect, Gurjit Degun asks.   Essential Ecommerce Dates: July - December 2015 Presented by Channel Advisor Download this free calendar to stay on top of all the updates, events and information marketers need to know about in the second half of 2015.                 User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Chief Communications and Market Development Officer   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Digital Services Director   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   Head of Customer Relationship Management (London)   Competitive + benefits EE, London               See all jobs

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