Media AM - Aunt Bessie's signs £6m deal to sponsor I'm A Celeb; Dennis plots launch of free men's mag; Maxus wins DMGT media

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23rd July 2015

Aunt Bessie's signs £6m deal to sponsor I'm A Celebrity... ITV has signed Aunt Bessie's as the new multimillion-pound sponsor of I'm A Celebrity... Get Me Out Of Here!. Dennis plots launch of free men's magazine Dennis Publishing, the publisher of The Week and Men's Fitness led by James Tye, is preparing to launch a free weekly magazine with a male focus. Maxus wins DMGT's media account DMGT has appointed WPP's Maxus to handle its media planning and buying in the UK and the US, and to provide strategic advice. Helen McRae named new Mindshare CEO Mindshare has named one of its Western Europe leaders, Helen McRae, as the next UK chief executive. Instagram is cautiously tapping into inspiration What's all the fuss about Instagram? WPP tops M&A table as deals increase in second quarter The number of mergers and acquisitions in the global marketing communications space increased by 13 per cent last quarter, led by 12 deals involving WPP. Clays promoted to chief executive at OMD UK OMD UK has promoted its managing director, Dan Clays, to chief executive. Havas appoints Tracey Barber to group CMO role Tracey Barber, the chief marketing officer at Havas Helia, has been promoted to UK chief marketing officer for Havas Worldwide Creative Group. Time has come for a new breed of independents It has been coming for a while now but things are changing - and changing for the better. Does social media require a human touch? Can algorithms alone source and even create content users want to see on their social media feeds, Gurjit Degun asks. Latest blogs Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Associate Vice Chancellor , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Advertising Sales Executive – National Press Home & Garden Lifestyle , Recruitment Revolution £20,000 - £26,000 Basic (Depending on Experience) (OTE of £35,000), Mayfair, London (Central), London (Greater) Display Sales Executive - Leading Brand , Lloyd Recruitment Services £25,000 + £7.5K, Surrey Conference Producer , Lloyd Recruitment Services £30,000 - £33,000, Surrey Digital Editor , Lloyd Recruitment Services Up to £28,000, South London

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