UK adspend reaches record high, Why creative businesses need sarcasm, Can Coca-Cola save the world?

view in web browser add to safe senders list July 28, 2015 Campaign Daily Fix

Latest news UK adspend reaches record high in Q1 Gurjit Degun UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc Expenditure. Why creative businesses need sarcasm more than seminars Jon Wilkins This industry doesn't crap on about creativity enough. You may have detected a note of sarcasm in that sentence. Can Coca-Cola save the world? Sophie Deal Mass deforestation and devastating climate change are major threats to the future of our planet. But what if one brand could single-handedly tackle this global problem? ITV's ad revenue climbs 5 per cent in first half of 2015 Omar Oakes ITV delivered strong financial results for the first half of the year as ad revenue rose by 5 per cent. Brave new world of VR, rather like the old one Tham Khai Meng Tham Khai Meng, the worldwide chief creative officer of Ogilvy & Mather offers his take as big tech heavily bets on virtual reality. Power users should offer Twitter something in return Martin McNulty Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D. Bauer Media UK raids Argos and Viacom to strengthen digital division Gurjit Degun Bauer Media UK has made four appointments for the newly created roles of chief technology officer and heads of social, analytics and search for Xcel Media, its digital arm. The Tumblr for adults: How Medium is trying to improve branded content Todd Wasserman The blogging platform is already punching above its weight with tech and business influencers. The Work Ad of the Day: Moneysupermarket.com "Colin" by Mother Snog "#SnogYourHeartOut" by Karmarama Editor's pick Let's make an ad career the easy sell it should be Tom Knox My stepson recently graduated and, being a bright lad, has managed to land a job at Accenture. TfL's bus-shelter battle confirms value of OOH In an already evolving sector, JCDecaux's capture of the TfL contract will likely mean more changes, Arif Durrani writes. Also in the news Quiz: Are you suffering from digital overload or analogue anxiety? Quiz Master Are you fighting a daily battle to balance multiple screens and numerous social networks? Or is your diary so laden with meetings that you rarely get a chance to attend to your equally full inbox? Take our quiz to see where you sit on our scale of stress, from extreme nonchalance to occupational overload. 'Take advantage of being unreachable': 5 CMOs' tips on refreshing your marketing mojo Rebecca Coleman With the great summer exodus upon us, Rebecca Coleman asks a group of busy senior marketers for their advice on fighting work weariness and taking a moment to cultivate inner creativity. Can Reebok finally sharpen up? Shona Ghosh Reebok is returning to its 1980s fitness roots, moving away from the celebrity endorsements beloved of rivals. Can this strategy rejuvenate the brand? Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Senior Marketing Strategy Manager (London) Competitive + bonus EE, London See all jobs

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