Virgin Active reviews media, Google says mobile is ten times more valuable than marketers think, plus Nestlé and Tesco sold out of products after running programmatic campaigns

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Virgin Active reviews media planning and buying 17 July 15, Gurjit Degun Virgin Active, the gym chain part-owned by Sir Richard Branson's Virgin Group, is reviewing its media planning and buying business.   Google: mobile is ten times more valuable than marketers think 16 July 15, Charlotte Mceleny Mobile advertising is worth ten times the amount marketers think because it drives more offline sales than marketers are able to measure, according to Google's Matt Bush.   How Nestlé and Tesco sold out of products after running programmatic campaigns 16 July 15, Charlotte Mceleny Nestlé and Tesco sold out of products, or were unable to fulfil online orders, after running ads that were bought using automated ad technology.   Breakfast Briefing: M&S clothing boss quits, Google makes $3.9bn profit in Q2 17 July 15, Ben Bold Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at M&S's John Dixon quitting the retailer after last week's fractious AGM and... read more   Kayak appoints Blue 449 to UK media 17 July 15, Maisie McCabe Kayak, the online travel search engine, has hired Blue 449 to its UK media planning and buying account.   Popchips picks Lucky Generals after creative pitch 17 July 15, James Swift Popchips, the US snack that markets itself as a half-fat alternative to crisps, has appointed Lucky Generals as its UK creative agency.   Fold7 picks up Audible creative account 17 July 15, Gurjit Degun Audible, Amazon's audiobooks arm, has appointed Fold7 as its creative and strategic agency.   Etoro trading network hires Atomic for creative work 17 July 15, Omar Oakes Etoro, a social trading and Forex brokerage company, has appointed Atomic London as its creative agency for a maiden global campaign.   Winning over 'the last mile': 5 golden rules for converting browsers into buyers 16 July 15, Rebecca Coleman Effective marketing in 2015 should be about converting what people want to buy into what people actually buy. After all, there is a multitude of brands that we, as consumers, love, but for which we rarely... read more   Advertising can do good. We've just got to mean it. 17 July 15, Karen Buchanan Karen Buchanan, the chief executive of Publicis London, reports for Campaign after Oystercatchers' panel discussion on advertising being a "force for good", earlier this week.   How price promotions went from dirty little vice to full-blown addiction 16 July 15, Rob Sellers What used to be a dirty little vice for retailers and brands has become a full blown addiction. Today's findings from the CMA on price promotions should trigger a much-needed return to creativity instore,... read more   M/SIX picks up £6 million Just Eat media business 16 July 15, Gurjit Degun Just Eat, the online takeaway food service, has appointed M/SIX to handle its £6 million media business.   How Hive plans to 'own' 20m connected homes 16 July 15, Shona Ghosh Hive, the smart thermostat brand owned by British Gas, has evolved its proposition to move beyond heating to the entire connected home.   Aldi US viral with Cash Cab's Ben Bailey falls flat on social 16 July 15, Be On Social video experts Be On evaluate the latest viral campaign from Aldi.                 Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Sales Account Director - Mobile Ad Tech platform   up to £60,000 + bonus Silverdrum, London (Central), London (Greater)   Digital Sales Manager   Up to £50k basic + comms + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Digital Director   £50-60k dep on experience + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Head of Design   £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple               See all jobs

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