YouTube adspend among top brands, native ads, Laphroaig tweet projection, virtual reality, beauty and tech, user-generated content, Waitrose trials #TasteOfSummer on Pinterest

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Top brands increase YouTube adspend 60 per cent 20 July 15, Gurjit Degun The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google.     20 July 15 The Daily Poke: Don't I know you? When it comes to facial recognition, current technology is pretty easy to fool. Stick on a false moustache and it'll immediately clock you as Tom Selleck. Over at Facebook though, they're developing... read more   20 July 15 You get what you pay for: Why native ads are worth more The online audience is more connected, accessible, and distracted than ever before. As consumer attention becomes harder to capture, brands are increasingly tailoring campaigns to the unique interests... read more   20 July 15 Multi-sensory experiences in the age of sensory overload In these days of sensory overload, it's no surprise that many people have almost become immune to traditional advertising efforts. Brands seek to tell compelling stories and connect with consumers by using... read more   20 July 15 What #DontJudgeChallenge can teach brands about monitoring UGC Consumers share an estimated 1.8 billion photos every day across social media and upload 300 hours of YouTube video every minute. The good news for brands is that large audiences naturally tend to congregate... read more     More digital news   Laphroaig whisky to project Tweets as part of 200th anniversary campaign 20 July 15, Kate Magee Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary.   Facemapping the future: three ways technology is transforming the beauty sector 20 July 15, Adriana Coppola There are three key ways that technology is already solving the tangibility problem in the beauty industry, says Adriana Coppola, planner at SapientNitro London specialising in beauty and skincare brands.   Waitrose trials Pinterest for #TasteOfSummer campaign 20 July 15, James Swift Waitrose has partnered with Pinterest for its '#TasteOfSummer' campaign, as the social media platform trials working with brands in the UK.   Deep Focus' chief strategy officer on why the 'digital label' is tricky 20 July 15, Iain Matthews Deep Focus London's chief strategy officer Iain Matthews explains how successful integration of digital will need existing agency rule-books to be ripped up.   Recruiting creative talent is critical to the future of programmatic 20 July 15, Phuong Nguyen Retaining the right talent is crucial to supporting new technologies, such as native programmatic, and industry needs to support the emergence of 'creative planners', argues Phuong Nguyen, head of eBay... read more                 Group Account Director, Automotive   £70000 - £80000 per annum + significant benefits The Great & The Good, London   Search Manager   £32k Dot-Gap, London Central   Digital Marketing Executive   £22,000 - £25,000 AF Selection, Manchester, Greater Manchester   Managing Partner CRM and Loyalty - London, £100K   £100K Direct Recruitment, London (Central), London (Greater)   Associate Partner (PR Agency)   £60000 - £65000 per annum The Great & The Good, London   Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Website & Digital Marketing Manager (MAT)   Approx £40,000 pa, DOE The Roald Dahl Literary Estate, Marylebone, London   Head of Design   £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple   Senior Marketing Strategy Manager (London)   Competitive + bonus EE, London   B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London               See all jobs

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