ASA bans dishwasher cleaner ad, Cinema ad revenues up 21%, National Geographic launches global TV campaign

view in web browser add to safe senders list July 29, 2015 Campaign Daily Fix

Latest news Finish dishwasher cleaner ad banned by ASA Omar Oakes A dishwasher cleaner ad for Finish featuring Carol Smillie, the presenter, has been banned by the ads regulator for being misleading. Cinema ad revenues up 21% in first half of 2015 Omar Oakes Cinema ad revenues have increased by 21 per cent in the first half of the year compared to the same period in 2014, according to figures released by Digital Cinema Media (DCM) today. National Geographic launches noughties global campaign Gurjit Degun National Geographic Channels International has launched a global TV campaign for a new series about the noughties. We Are Social creative James Nester moves to Weber Shandwick Kate Magee We Are Social's UK creative director James Nester is joining Weber Shandwick to be its executive creative director. Sky profits up 6 per cent with nearly a million customers added Omar Oakes Sky has hailed end-of-year financial results for the 12 months to 30 June 2015 as being "outstanding", after it posted an adjusted pre-tax profit of £1.20 billion, an increase of 6 per cent on the previous year. Ever After and Zone Design merge to create MBC Gurjit Degun Ever After and Zone Design, the creative agencies, have merged to create MBC and hired Kayleigh McCardle, an associate at Lippincott, as the group business development director. Carpetright retains Different as creative agency Gurjit Degun Carpetright, the carpet retailer, has retained Different as its creative agency in the UK following a competitive pitch. Made.com appoints agencies to unify advertising James Swift Made.com, the online furniture retailer, has appointed a TV agency and a print agency, as it seeks to present a single, unified image across different advertising channels. DreamWorks to launch first dedicated channel in Thailand David Blecken DreamWorks Animation is to debut its DreamWorks channel in Thailand alongside local pay TV operator CTH and HBO Asia. The Work Ad of the Day: MicroLoan Foundation "buy a poster. Build a business" by DLKW Lowe Gocompare.com "Gio returns" by Chris and Sian Wilkins Editor's pick A view from Dave Trott: Real-world thinking Dave Trott When a pilot is flying a plane, he has to be aware of the crosswind. History of advertising: No 141: Hoover's free-flights voucher Hoover's 1992 free-flights offer seemed to defy the laws of marketing gravity. Also in the news Motorola undercuts Apple and Samsung with latest Moto smartphones Shona Ghosh Motorola is continuing its strategy of undercutting rivals with cheaper, high-end smartphones by releasing the Moto X Style, the Moto X Play and the low-priced Moto G. Bugaboo's bikini-clad runner ad shows a lack of respect for mums Jules McKeen Bugaboo's ad of a 23-year-old bikini-clad model running with her daughter in one of its prams may not be socially irresponsible but it's still a pretty bad idea, Jules McKeen, head of marketing talent at The Talent Business. Amazon joins the music streaming war - but who will come out on top? Adrian Pettett There's a storm brewing, says Adrian Pettett, CEO, Havas SE Cake. Apple threw down the gauntlet to Spotify last month, before Amazon rode into battle with the launch of its own Prime Music streaming service yesterday. Three of the world's biggest brands are locking horns in a bid to win favour from music fans around the globe, and it's shaping up to be one helluva fight. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Account Manager - Agency £30,000 Harrison Dear, London (Greater) See all jobs

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