Apple Pay, social media and small brands, Microsoft #UpgradeYourWorld campaign, marketing engineers, Clinique #FaceForward Tumblr campaign

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Apple Pay kick starts evolution of the mobile wallet 14 July 15, Neil Garner The launch of Apple Pay presents an exciting future for brands and advertisers, says the founder of Proxama, the company that worked with MasterCard in 2010 to create the first mobile contactless wallet.     14 July 15 David uses social media to take on Goliath In years gone by if you were a big brand with handsome marketing spend, you commanded all the attention of your customers. You could buy the biggest bill boards and the best ad slots on television. Not... read more   14 July 15 Here come the marketing engineers Coders are the new heroes of marketing. For any brand looking to create an omni-channel campaign, running across complex interactive sites, mobile apps and multiple other spin-off services, coders (or... read more   14 July 15 Creating lasting connections with changing consumers Fast moving consumer goods (FMCG) brands face a unique challenge when attempting to engage consumers. While many FMCG products fall under the "essentials" category, people often buy products on autopilot... read more   14 July 15 The internet killed the newspaper business Here's the stark reality for newspapers in 2015: most of them have not successfully made the transition from print to digital. The growth of digital advertising doesn't come close to the steep... read more   14 July 15 The Daily Poke: Introducing women to Vice Unilever has struck a deal with global media channel Vice to coincide with the launch of its new channel for women, Broadly. Vice's offering for men has already made it something of a hot media property... read more     More digital news   Microsoft kicks off #UpgradeYourWorld campaign in major Windows 10 push 14 July 15, Shona Ghosh Windows operating system is still Microsoft's bread and butter, meaning any new launch is always accompanied by industry hoop-la.   Barclays relents to Apple Pay as the service launches in the UK 14 July 15, Charlotte Mceleny Barclays has confirmed it will eventually join Apple Pay, joining other major high street banks as the service goes live in the UK today.   Clinique targets millennials with #FaceForward Tumblr campaign 14 July 15, Shona Ghosh Clinique is hoping to boost its influence with young women by bringing its #FaceForward global campaign to Tumblr in the UK.   Innovating beyond the swipe: what is next for Tinder? 14 July 15, Charlotte Mceleny Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged.   Jason Talley leaves Yahoo after 15 months 13 July 15, Gurjit Degun Jason Talley, the UK commercial director and managing director at Yahoo, has left the business after 15 months in the post.                 Senior Marketing Strategy Manager (London)   Competitive + bonus EE, London   Head of Acquisition   Competitive Direct Recruitment, London (Central), London (Greater)   International Marketing Manager   £Competitive Universal Music Publishing Group – Production Music, London (Central)   Senior Account Director - Luxury Beauty PR   £55,000 24 Seven Inc, London (Central), London (Greater)   Digital Sales Manager   Up to £50k basic + comms + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Device Marketing Executive (London)   Competitive + bonus EE, London   Digital Media Exec (London)   Negotiable EE, London   CRM - Campaign Manager   £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire               See all jobs

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