Apple Pay launch date, personalisation, Eurostar digital brief, Vanity URLs, online video

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HSBC reveals Apple Pay launch date in mistaken tweet 13 July 15, Charlotte Mceleny HSBC prematurely revealed the launch date of Apple Pay in a tweet to a customer this weekend, setting the date as Tuesday 14 July.     13 July 15 The Daily Poke: A voice for those who can’t speak Fully aware. And yet completely unable to move or speak. It sounds like an Edgar Allen Poe nightmare, but for victims of severe stroke it can be a terrifying, isolating reality. However, digital technologists... read more   13 July 15 Why data insights will boost your customer relationship A new report from IBM recently revealed that companies who use real-time personalisation in their marketing experience a four-times increase in response rate from website offers and a 500% increase in... read more   13 July 15 Get personal with your content, not creepy A personal touch makes a big difference in marketing. Customers always appreciate the added thought that has gone into a letter that begins “Hi Bob!” over one that leads with the dreaded “Dear Sir/Madam”... read more   13 July 15 Math Men + Mad Men + X-Men: The importance of fusing data, creative and technology The battleground between Steven Hawking and Don Draper is a thing of the past. Ever since British Airways raised the bar at last year’s Cannes with its magic carpet billboard, the old adage of pitting... read more   13 July 15 Mobile first video ad campaigns Mobile first ad formats Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with... read more     Dentsu Aegis Network picks up Eurostar consolidated global media and digital brief 13 July 15, Gurjit Degun Eurostar, the high-speed rail service, has consolidated its global media and digital business into Dentsu Aegis Network, with iProspect leading the UK activity.   Barnardo's seeks agency for digital transformation 13 July 15, James Swift Barnardo's, the children's charity, is looking for an agency to develop a digital strategy.   Nestlé targets young mothers with exclusive sponsorship of AOL's Being Mum video series 13 July 15, Shona Ghosh AOL has netted Nestlé as the exclusive sponsor for Being Mum, its first original British video series.   What are Vanity URLs and why should marketers be using them? 13 July 15, Katherine Slavin Vanity URLs are a marketing blind spot and it's time marketers woke up to their importance, argues Katherine Slavin, senior client services manager, RadiumOne.   Huge untapped potential for brands in online video 13 July 15, Chris Rayment Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports.                 Senior Marketing Strategy Manager (London)   Competitive + bonus EE, London   Head of Acquisition   Competitive Direct Recruitment, London (Central), London (Greater)   International Marketing Manager   £Competitive Universal Music Publishing Group – Production Music, London (Central)   Senior Account Director - Luxury Beauty PR   £55,000 24 Seven Inc, London (Central), London (Greater)   Digital Sales Manager   Up to £50k basic + comms + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Device Marketing Executive (London)   Competitive + bonus EE, London   Digital Media Exec (London)   Negotiable EE, London   CRM - Campaign Manager   £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire               See all jobs

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