Media PM - American Airlines calls global ad and media review; UKTV's Good Food Channel commissions John Torode AFP; Jason Talley leaves Yahoo after 15 months

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14th July 2015

American Airlines calls global ad and media review American Airlines is reviewing its global advertising and media accounts. UKTV's Good Food Channel commissions second John Torode AFP UKTV's Good Food Channel has commissioned a ten-part advertiser-funded programming (AFP) series featuring John Torode touring Malaysia. Jason Talley leaves Yahoo after 15 months Jason Talley, the UK commercial director and managing director at Yahoo, has left the business after 15 months in the post. Apple Pay kick starts evolution of the mobile wallet The launch of Apple Pay presents an exciting future for brands and advertisers, says the founder of Proxama, the company that worked with MasterCard in 2010 to create the first mobile contactless wallet. Innovating beyond the swipe: what is next for Tinder? Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged. Jonathan Durden's 'Djockitch' ad leads Wimbledon ad poll Jonathan Durden, the PHD co-founder who launched a male grooming brand last year, achieved a marketing coup during this year's Wimbledon fortnight using a Novak Djokovic pun. Nestlé targets young mothers with exclusive sponsorship of AOL's Being Mum video series AOL has netted Nestlé as the exclusive sponsor for Being Mum, its first original British video series. Nail Christmas in July with Google's free planning tools for media planners With the British summer finally here, it might be difficult to imagine the Christmas season. But planners are already considering how they can "win" during the festive period, says Google's agency sales director. [ Promoted content ] Infographic: Reinventing video advertising for the luxury industry By 2020, 40% of growth in the luxury industry will come from online, adding about $43 billion in sales. Why marketing will power rise of artificial intelligence PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech. UM shows that creative data is not an oxymoron The Economist's Cannes Lion-winning campaign revealed the value of using data creatively, Russell Marsh writes. Government's BBC and C4 overtures show it's still all to play for in TV Tensions are running high among the UK's public-service broadcasters as our Conservative government starts to show its teeth. There's never been anyone quite like Richard Desmond When you think of an archetypal newspaper baron, who do you think of? Certainly right up there would be Richard Desmond. Does too much data stifle creativity? Is the data deluge causing problems for creatives or is all information beautiful, Arif Durrani and David Benady ask. Latest blogs Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Taking the temperature at Wimbledon It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon is one of contentment, and Mindshare has the data and the resource to create live feeds around the world. Chris Cardew, head of strategy at Mindshare reports. Associate Vice Chancellor, Communications & Public Outreach, UCLA External Affairs , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Senior Creative Solutions Manager - leading newspaper group , Media IQ Recruitment £70k basic plus uncapped commission, London (Central), London (Greater) Sales Manager - Award-Winning Digital Agency , Recruitment Revolution £40,000 - £45,000 Base (£85,000 - £90,000 OTE) + bonus share options + benefits, London (City of), London (Greater) International Digital Sales Manager , SYLEX Recruitment £32000 to £35000 per annum, London Head of Commercial Content - Multi Platform , SYLEX Recruitment £100000 to £120000 per annum, London

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