Friday, 17 July 2015

#WorldEmojiDay, Dunnhumby, Waitrose and Pinterest join forces, smartwatches, Tumblr, Always’ #LikeAGirl campaign

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Brand Republlic
Digital PM brought to you by The Wall 17th July
 
Happy #WorldEmojiDay: How brands are celebrating Happy #WorldEmojiDay: How brands are celebrating
17 July 15, Samantha Edwards and Jonathan Shannon
Sorry Esperanto, emojis are the global language of choice. On the very, very important occasion of World Emoji Day, we provide rolling coverage of how brands are getting involved on social media.
 
 
17 July 15
The Daily Poke: The phone for all the family

If you have a tablet, and you have a family, then you'll know there's no such thing as a personal device. Everyone, but everyone wants to get their paws all over your touchscreen. Clearly,...

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17 July 15
The future of Dunnhumby

The rumours are that British data firm Dunnhumby, the powerhouse behind Tesco Clubcard (and indeed, now wholly owned by Tesco ), may soon be sold to Google. But what would this deal mean for the UK – and...

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17 July 15
Smartwatches: Why brands need to prioritise context over content

It used to be relatively straightforward for marketers, online meant a singular digital touch-point. Now of course that has grown to include mobiles, tablets, and more recently, smartwatches. We live in...

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17 July 15
HSBC's mistaken tweet gave investors the edge on Apple

Even the smallest slip of the tongue on social media can affect the markets and HSBC's blunder on Sunday was a great example. You may or may not have seen the error, but it was only tiny and the tweet...

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More digital news
 
Waitrose trials Pinterest for #TasteOfSummer campaign Waitrose trials Pinterest for #TasteOfSummer campaign
17 July 15, James Swift
Waitrose has partnered with Pinterest for its '#TasteOfSummer' campaign, as the social media platform trials working with brands in the UK.
 
Tumblr's latest deal lets brands scan blogs for logos Tumblr's latest deal lets brands scan blogs for logos
17 July 15, Shona Ghosh
It is, according to the internet, world emoji day today and Tumblr has fittingly signed a new analytics deal that cements the rise of the visual web.
 
Campaign viral chart: Always' '#LikeAGirl' follow-up goes viral Campaign viral chart: Always' '#LikeAGirl' follow-up goes viral
17 July 15, Gurjit Degun
Always' second instalment to the "#LikeAGirl" campaign is in the top spot of this week's Campaign Viral Chart.
 
 
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