Tuesday 28 July 2015

Media AM - ITV's ad revenue climbs 5 per cent; UK adspend reaches record high in Q1; UK second most confident country in Europe, says Nielsen

Media AM Bulletin

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Media AM Bulletin
28th July 2015
ITV's ad revenue climbs 5 per cent in first half of 2015
ITV's ad revenue climbs 5 per cent in first half of 2015
ITV delivered strong financial results for the first half of the year as ad revenue rose by 5 per cent.
UK adspend reaches record high in Q1
UK adspend reaches record high in Q1
UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc Expenditure.
UK second most confident country in Europe says Nielsen report
UK second most confident country in Europe says Nielsen report
The UK boasts Europe's second most confident consumers behind the Danes, according to Nielsen's Consumer Confidence Index, with consumer confidence on the rise for the sixth consecutive quarter.
Out to lunch with Boisdale Life and David Emin: Jonathan Durden
Out to lunch with Boisdale Life and David Emin: Jonathan Durden
The Boisdale Life Big lunch with David Emin is a regular lunch date where a guest joins him for lunch at one of Boisdales restaurants.
Bauer Media UK raids Argos and Viacom to strengthen digital division
Bauer Media UK raids Argos and Viacom to strengthen digital division
Bauer Media UK has made four appointments for the newly created roles of chief technology officer and heads of social, analytics and search for Xcel Media, its digital arm.
The Tumblr for adults: How Medium is trying to improve branded content
The Tumblr for adults: How Medium is trying to improve branded content
The blogging platform is already punching above its weight with tech and business influencers.
Breakfast Briefing: Vice and Unilever launch Broadly, exploding EE charger, UK adspend £4.7bn
Breakfast Briefing: Vice and Unilever launch Broadly, exploding EE charger, UK adspend £4.7bn
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes the launch of Vice's female focused site Broadly, reports about a student sustaining burns from an exploding EE charger, and UK advertising spend hits a record £4.7bn in the first quarter.
Spotting the mastiff in yourself, the terrier in the team - and ditching busy this summer
Spotting the mastiff in yourself, the terrier in the team - and ditching busy this summer
Take time this summer to help banish the noise (in five-minute chunks at a time), writes Marketing editor Rachel Barnes as she outlines a series of content for August to help marketers reflect, refresh and reboot.
Kelly Williams maintains focus on ITV's 'bread and butter'
Kelly Williams maintains focus on ITV's 'bread and butter'
ITV's commercial managing director is exploring new revenue streams - but not at the expense of money-spinning airtime and partnership deals, he tells Maisie McCabe.
Instagram is cautiously tapping into inspiration
Instagram is cautiously tapping into inspiration
What's all the fuss about Instagram?
My Media Week: John Litster
My Media Week: John Litster
Two months from on from Sky extending its deal with Viacom to handle Channel 5 ad sales, MediaWeek caught up with John Litster, managing director, Sky Media.
Is Apple's new radio station a welcome addition?
Is Apple's new radio station a welcome addition?
The tech giant changed listening habits when it launched iTunes. Will Beats 1 have a similar effect, Gurjit Degun asks.
TfL's bus-shelter battle confirms value of OOH
TfL's bus-shelter battle confirms value of OOH
In an already evolving sector, JCDecaux's capture of the TfL contract will likely mean more changes, Arif Durrani writes.
Creative media thinking can free branded content
Creative media thinking can free branded content
I have seen the future, so thought I should share it.
Exploring the value of meaningful brands
Exploring the value of meaningful brands
Havas Media's conference highlighted how consumers want brands to help improve their quality of life. By David Benady
Latest blogs
For mobile video to compete for TV budgets requires reach and scale
For mobile video to compete for TV budgets requires reach and scale

There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone.

Martin Sorrell is right about media trust in young audiences, he just didn't go far enough
Martin Sorrell is right about media trust in young audiences, he just didn't go far enough
Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible.
Huge untapped potential for brands in online video
Huge untapped potential for brands in online video
Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports.
A turning point for newsbrands, thanks to Sir Martin
A turning point for newsbrands, thanks to Sir Martin
A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks.
Video advertising isn't just Facebook vs YouTube
Video advertising isn't just Facebook vs YouTube
There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads.
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