This week's most read features and opinions: Client/agency relationship in crisis, Creature makes mark in theatre, Why adland must be more vocal

view in web browser add to safe senders list July 26, 2015 Campaign Sunday Best

This week's top features and opinions From Mad Men to Sad Men: Is the client/agency relationship in crisis? A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this? Leigh Thomas investigates. 'Alice is the first big step in a new world' Creature is fast making a name for itself in theatre. This is what differentiates the agency from its rivals in adland, Dan Shute and Ed Warren tell James Swift. Kelly Williams maintains focus on ITV's 'bread and butter' ITV's commercial managing director is exploring new revenue streams - but not at the expense of money-spinning airtime and partnership deals, he tells Maisie McCabe. It's time to speak up: Why adland needs to be more vocal As she takes on the presidency of Wacl, Lindsey Clay discusses her theme for the year and why adland needs to be more vocal. Line between money and morals is increasingly fine Maisie McCabe So, what to make of the conclusion of the Heinz review? Instagram is cautiously tapping into inspiration Arif Durrani What's all the fuss about Instagram? Exploring the value of meaningful brands Havas Media's conference highlighted how consumers want brands to help improve their quality of life. By David Benady TfL's bus-shelter battle confirms value of OOH In an already evolving sector, JCDecaux's capture of the TfL contract will likely mean more changes, Arif Durrani writes. Is Apple's new radio station a welcome addition? The tech giant changed listening habits when it launched iTunes. Will Beats 1 have a similar effect, Gurjit Degun asks. Creative media thinking can free branded content Ann Wixley I have seen the future, so thought I should share it. Let's make an ad career the easy sell it should be Tom Knox My stepson recently graduated and, being a bright lad, has managed to land a job at Accenture. Why are marketers getting jittery? What exactly is putting the wind up Britain's marketers? Things we like: The Sun's Nazi-salute scoop The Sun enjoyed that increasingly rare thing last weekend when it landed a genuine "world exclusive". A view from Dave Trott: Be aware of the crosswind Dave Trott Why are advertising people blind to the crosswind? Adland, embrace boredom Sue Unerman Bored? Good. Use it. On the Campaign couch: Can clients be creative too? Jeremy Bullmore What is it about the word "creative" that renders grown-ups' brains to mush? Tech viewpoint on the role of developers Lir Cowman The brand/agency relationship can be a complicated thing. Diary: Bottoms up A video of a woman missing her seat and falling on her bum at the Ashes went viral this week. History of advertising: No 141: Hoover's free-flights voucher Hoover's 1992 free-flights offer seemed to defy the laws of marketing gravity. Why we're loving: Michael Roulier and Philippe LHomme, directors, Foodfilm Roulier and Lhomme directed the Marks & Spencer "adventures in imagination" campaign by Rainey Kelly Campbell Roalfe/Y&R. The spots, in the retailer's usual "food porn" style, pair close-up shots of food with an instrumental version of Clean Bandit's Rather Be. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Senior Marketing Strategy Manager (London) Competitive + bonus EE, London See all jobs

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