Thursday 30 July 2015

Sir Tim Berners-Lee on the future of web, Facebook’s Q2 2015 results, Blippar vlog, Guardian’s digital revenues, social media, tech start-ups

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Brand Republlic
Digital PM brought to you by The Wall 30th July
 
The future of the web... by the man who invented it The future of the web... by the man who invented it
30 July 15, Maisie McCabe
The father of the world wide web talks to Maisie McCabe about the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web.
 
 
30 July 15
Facebook's Q2 2015 financial results

Donal Kane, head of product at Axonix – Telefonica's mobile ad business – explains why Facebook's anticipated Q2 earnings reveals the brand's continued focus on driving revenues...

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30 July 15
Vlog: Blippar on world domination via augmented reality

The Wall had the chance to speak to Ambarish Mitra, chief executive of mobile augmented reality tech app Blippar, about the future possibilities for brands working with the company. In the past 12 months...

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30 July 15
Streams of consciousness

Corporate marketing has finally reached the video age. Everyone, it seems, is either streaming video content or believing that some time soon they really should be. In 2013, a Nielson study revealed that...

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30 July 15
The Daily Poke: Where are u from?

Provenance is increasingly more important than price for food and drink brands. We know consumers pay a premium for authenticity and transparency, with phrases such as 'made in', 'made by' and 'made since'...

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Guardian losses narrow as digital revenues climb 20% Guardian losses narrow as digital revenues climb 20%
30 July 15, Omar Oakes
Guardian Media Group's group revenues increased by 2.7 per cent year on year to £214.6 million in the 2014/15 financial year, partly thanks to a 20 per cent increase in digital revenues.
 
Man vs machine: the battle for social media Man vs machine: the battle for social media
30 July 15, Paul Frampton
It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns.
 
Collaborate or die: the industry is hurtling towards a digital crash Collaborate or die: the industry is hurtling towards a digital crash
30 July 15, Jim Freeman
In a fast-moving, highly exciting medium how is it that there is no consensus of how to measure anything digitally? asks Jim Freeman, group sales and trading director at Telegraph Media Group.
 
How marketers can share data without losing control How marketers can share data without losing control
30 July 15, Dan de Sybel
Marketers' reluctance to share the first-hand data and knowledge about customers means they're missing out on huge potential benefits in this programmatic world. Infectious Media's CTO Dan de Sybel offers... read more
 
The career benefits of working for tech start-ups The career benefits of working for tech start-ups
30 July 15, Michael Bertaut, AdRoll
There is such a thing as a free lunch, but there are better reasons for choosing to work for a start-up over an established corporation, says the MD (EMEA) of tech company AdRoll.
 
 
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