Sunday, 12 July 2015

This week's most read features and opinions: Six ads that made Traktor and Rattling Stick, Groucho Club is back with a bang, Why start-ups are more crucial than ever

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The six ads that made... Traktor and Rattling Stick
09 July 2015, 08:00AM
The six ads that made... Traktor and Rattling Stick
Following their signing to Rattling Stick the Scandinavian directing collective Traktor, along with the production company's Daniel Kleinman and Ringan Ledwidge, share the stories behind some of their signature campaigns.
The game's not up for upstarts
09 July 2015, 08:00AM
The game's not up for upstarts
Some say it's tougher than ever to launch an agency. But, as the start-up veteran Helen Calcraft argues, that's exactly why now is the perfect time to do it.
The Groucho's fall and rise
09 July 2015, 08:00AM
The Groucho's fall and rise
The Groucho Club is once again attracting like-minded people to share ideas with, Nick Hurrell writes.
Mullen Lowe Group banks on 'hyper-bundling' proposition
09 July 2015, 08:00AM
Mullen Lowe Group banks on 'hyper-bundling' proposition
The merged network is hoping its collaborative model and UK focus will succeed, Gurjit Degun writes.
Production companies sit at the sharp end of change
by Claire Beale,
09 July 2015, 08:00AM
Production companies sit at the sharp end of change
After a Cannes-soaked few weeks immersed in what's hot - data, technology, PR, stunts, small-time charity ads, healthcare spots - it's wonderfully indulgent (if rather unfashionable) to spend time reading about some great TV commercials from some of ...
Radio sector to benefit from Kenny's fine-tuning
09 July 2015, 08:00AM
Radio sector to benefit from Kenny's fine-tuning
The Radiocentre chief executive has the political skills required to reform the body while defending the interests of commercial radio in the corridors of power, Maisie McCabe writes.
Does too much data stifle creativity?
09 July 2015, 08:00AM
Does too much data stifle creativity?
Is the data deluge causing problems for creatives or is all information beautiful, Arif Durrani and David Benady ask.
Ad industry must not abuse its position of privilege
by Maisie McCabe,
09 July 2015, 08:00AM
Ad industry must not abuse its position of privilege
On a stiflingly hot summer's day last week, a coterie of executives from the advertising, media and political worlds came together for a glass of Prosecco.
Why marketing will power rise of artificial intelligence
09 July 2015, 08:00AM
Why marketing will power rise of artificial intelligence
PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech.
Government's BBC and C4 overtures show it's still all to play for in TV
by Arif Durrani,
09 July 2015, 08:00AM
Government's BBC and C4 overtures show it's still all to play for in TV
Tensions are running high among the UK's public-service broadcasters as our Conservative government starts to show its teeth.
UM shows that creative data is not an oxymoron
09 July 2015, 08:00AM
UM shows that creative data is not an oxymoron
The Economist's Cannes Lion-winning campaign revealed the value of using data creatively, Russell Marsh writes.
A view from Dave Trott: The bystander effect
by Dave Trott,
09 July 2015, 08:00AM
A view from Dave Trott: The bystander effect
In 1964 in New York City, 636 murders were reported to the police.
Why we're loving: Rachel Le Feuvre, owner, Reset Button
09 July 2015, 08:00AM
Why we're loving: Rachel Le Feuvre, owner, Reset Button
Le Feuvre worked as a creative director at agencies including TBWA\London, BBDO New York and MCBD.
On the Campaign couch: Should I make a stand on poaching?
by Jeremy Bullmore,
09 July 2015, 08:00AM
On the Campaign couch: Should I make a stand on poaching?
Even if affection for one's agency may still border on the pleasantly mindless, no chief executive should ever take such fandom for granted.
Things we like: Jaguar doing Wimbledon
09 July 2015, 08:00AM
Things we like: Jaguar doing Wimbledon
Jaguar is making the most of its three-year partnership as the official car sponsor of the Wimbledon Championships.
Private view: Laura Jordan Bambach and Simon Cole
09 July 2015, 08:00AM
Private view: Laura Jordan Bambach and Simon Cole
Mr President's creative partner and the B-Reel Films director review ads from Rekorderlig, AA, Space Raiders, ING Direct and LV=.
Has the Cannes festival become too big?
09 July 2015, 08:00AM
Has the Cannes festival become too big?
Cannes is no longer about the work, the work, the work. At least that was the talk among some on the Croisette this year.
History of advertising: No 139: Ted Turner's baseball team
09 July 2015, 08:00AM
History of advertising: No 139: Ted Turner's baseball team
With the benefit of almost 40 years' worth of hindsight, it's easy to identify Ted Turner's 1976 purchase of the Atlanta Braves baseball team as re­volutionising the way people would watch TV. And the way advertisers would use it.
There's never been anyone quite like Richard Desmond
by Chris Blackhurst,
09 July 2015, 08:00AM
There's never been anyone quite like Richard Desmond
When you think of an archetypal newspaper baron, who do you think of? Certainly right up there would be Richard Desmond.
Tech viewpoint on performance linguistics
by Hannes Ben,
09 July 2015, 08:00AM
Tech viewpoint on performance linguistics
Copywriting in advertising has earned a reputation for being a unique skillset.
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