Media AM - Virgin Active reviews media planning and buying; Gov kicks off wholesale review of the BBC; Mobile is ten times more valuable than marketers think

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17th July 2015

Virgin Active reviews media planning and buying Virgin Active, the gym chain part-owned by Sir Richard Branson's Virgin Group, is reviewing its media planning and buying business. Government kicks off wholesale review of the BBC How the BBC is funded and its scope of activity is to be debated as part of the process to review the BBC's royal charter, the government has announced. Google: mobile is ten times more valuable than marketers think Mobile advertising is worth ten times the amount marketers think because it drives more offline sales than marketers are able to measure, according to Google's Matt Bush. Things we like: Metro's commuter support Metro secured some major brownie points during last week's Tube strike, the first total shutdown of the London Underground in 13 years, which is estimated to have cost businesses up to £300 million. Media business rankings 17 July 2015: Manning Gottlieb OMD enters the league with Virgin Trains East Coast, while the7stars adds Ancestry.co.uk. Photos: UM London victorious at MediaWeek5s tournament, but everyone's a winner MediaWeek, in association with media recruitment specialist round8, held the industry's 5-a-side football teams at Wembley yesterday, eventually won by UM London. M/SIX picks up £6 million Just Eat media business Just Eat, the online takeaway food service, has appointed M/SIX to handle its £6 million media business. Tumblr's latest deal lets brands scan blogs for logos It is, according to the internet, world emoji day today and Tumblr has fittingly signed a new analytics deal that cements the rise of the visual web. Waitrose trials Pinterest for #TasteOfSummer campaign Waitrose has partnered with Pinterest for its '#TasteOfSummer' campaign, as the social media platform trials working with brands in the UK. Channel 4's Jon Snow and Krishnan Guru-Murthy quizzed in 'Underdog' ad Channel 4 has unveiled its latest brand campaign, 'Underdog', in which a suited terrier grills the broadcaster's biggest stars. Advertising can do good. We've just got to mean it. Karen Buchanan, the chief executive of Publicis London, reports for Campaign after Oystercatchers' panel discussion on advertising being a "force for good", earlier this week. The Mail on Sunday's flight under Greig The ambitious editor has successfully led the Sunday newspaper to industry acclaim with its agenda-setting and divisive journalism. Geordie Greig talks to Arif Durrani. Time has come for a new breed of independents It has been coming for a while now but things are changing - and changing for the better. Critics wonder if NME's gone all mainstream NME will soon be free and writing new material for a bigger following. But will the title lose its edge, David Benady asks. Does social media require a human touch? Can algorithms alone source and even create content users want to see on their social media feeds, Gurjit Degun asks. Latest blogs Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Associate Vice Chancellor, Communications & Public Outreach, UCLA External Affairs , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Business Development Director - Marketing Services -70-90K , Ultimate Asset £70000 - £90000 per annum, London Presentation Scheduler , Sky negotiable, Middlesex Sales Account Manager - Digital Marketing Agency , Recruitment Revolution Up to £40,000 + OTE + Benefits, Brighton, East Sussex Content Partnerships Planner , Aspire £25000.00 - £28000 per annum, London

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