Wednesday 29 July 2015

Sky profits up 6%, misleading Finish ad banned by ASA, and Lidl TV adspend accelerates 400%

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Brand Republlic
Daily News 29th July
 
Sky profits up 6 per cent with nearly a million customers added Sky profits up 6 per cent with nearly a million customers added
29 July 15, Omar Oakes
Sky has hailed end-of-year financial results for the 12 months to 30 June 2015 "outstanding", after it posted an adjusted pre-tax profit of £1.20 billion, an increase of 6 per cent on the previous year.
 
Finish dishwasher cleaner ad banned by ASA Finish dishwasher cleaner ad banned by ASA
29 July 15, Omar Oakes
A dishwasher cleaner ad for Finish featuring Carol Smillie, the presenter, has been banned by the ads regulator for being misleading.
 
Lidl TV adspend accelerates 400% as Tesco and Morrisons tumble Lidl TV adspend accelerates 400% as Tesco and Morrisons tumble
29 July 15, Sara Spary
Lidl spent more than double the amount of Tesco in the first half of this year, increasing its marketing investment by a whopping 408% compared with the same period last year, Marketing can reveal.
 
Made.com appoints agencies to unify advertising Made.com appoints agencies to unify advertising
29 July 15, James Swift
Made.com, the online furniture retailer, has appointed a TV agency and a print agency, as it seeks to present a single, unified image across different advertising channels.
 
Carpetright retains Different as creative agency Carpetright retains Different as creative agency
28 July 15, Gurjit Degun
Carpetright, the carpet retailer, has retained Different as its creative agency in the UK following a competitive pitch.
 
National Geographic launches noughties global campaign National Geographic launches noughties global campaign
29 July 15, Gurjit Degun
National Geographic Channels International has launched a global TV campaign for a new series about the noughties.
 
Breakfast Briefing: P&G's new CEO, Nike's 'inaccurate' Nike+ FuelBand, Elon Musk on AI Breakfast Briefing: P&G's new CEO, Nike's 'inaccurate' Nike+ FuelBand, Elon Musk on AI
29 July 15, Shona Ghosh
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes P&G's incoming CEO, Nike and Apple's settlement of a class-action lawsuit... read more
 
Ad of the Day: MicroLoan Foundation "buy a poster. Build a business" by DLKW Lowe Ad of the Day: MicroLoan Foundation "buy a poster. Build a business" by DLKW Lowe
29 July 15,
DLKW Lowe has sold donated ad space on the London Underground to female entrepreneurs as a way to raise money for the Microloan Foundation, rather than just use the spots to appeal for donations.
 
CP+B delivers interactive campaign for Domino's CP+B delivers interactive campaign for Domino's
28 July 15, Adam Olson
Chain champions its back-to-basics approach in website and video
 
Ribena, Capri-Sun and other 'sugary drinks' brands banned by Tesco in war on sugar Ribena, Capri-Sun and other 'sugary drinks' brands banned by Tesco in war on sugar
28 July 15, Sara Spary
Sugary drinks brands are set to feel the brunt of the 'war on sugar' with Tesco set to delist brands including Ribena and Capri-Sun, Rubicon - and any others with added sugars from its kids' juice range.
 
Make your vote count: what's your favourite TV ad of all time? Make your vote count: what's your favourite TV ad of all time?
29 July 15, Rebecca Coleman
With the 60th anniversary of UK TV advertising almost upon us, Marketing implores you to nominate your favourite examples of gogglebox brand engagement across the past six decades. Leave your comment below,... read more
 
Why creative businesses need sarcasm more than seminars Why creative businesses need sarcasm more than seminars
28 July 15, Jon Wilkins
This industry doesn't crap on about creativity enough. You may have detected a note of sarcasm in that sentence.
 
Marketing and loyalty schemes impact overall rise in supermarket sales Marketing and loyalty schemes impact overall rise in supermarket sales
28 July 15, Sara Spary
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 July show supermarket sales edged up marginally by 0.8%, with loyalty schemes and TV ads positively impacting retailers'... read more
 
Power users should offer Twitter something in return Power users should offer Twitter something in return
28 July 15, Martin McNulty
Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.
 
Brave new world of VR, rather like the old one Brave new world of VR, rather like the old one
28 July 15, Tham Khai Meng
Tham Khai Meng, the worldwide chief creative officer of Ogilvy & Mather offers his take as big tech heavily bets on virtual reality.
 
Amazon undercuts Spotify and Apple Music with Prime Music Amazon undercuts Spotify and Apple Music with Prime Music
28 July 15, Shona Ghosh
Amazon has launched Prime Music, a music streaming service available to Amazon Prime customers as part of their £79 annual subscription.
 


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