Media AM - Virgin Atlantic calls media review; Pearson named managing director at MG OMD; Marketing budgets up again despite declining confidence

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16th July 2015

Virgin Atlantic calls media review Virgin Atlantic is reviewing its £12 million media business, ending its 22-year relationship with Manning Gottlieb OMD. Pearson named managing director at MG OMD Manning Gottlieb OMD has promoted Tim Pearson, an executive director, to managing director as part of a group restructure. Marketing budgets up again despite declining confidence Marketing budgets have increased for the 11th conse­cutive quarter but confidence is "on the wane", according to the latest IPA Bellwether Report. The Mail on Sunday's flight under Greig The ambitious editor has successfully led the Sunday newspaper to industry acclaim with its agenda-setting and divisive journalism. Geordie Greig talks to Arif Durrani. Does social media require a human touch? Can algorithms alone source and even create content users want to see on their social media feeds, Gurjit Degun asks. Time has come for a new breed of independents It has been coming for a while now but things are changing - and changing for the better. Critics wonder if NME's gone all mainstream NME will soon be free and writing new material for a bigger following. But will the title lose its edge, David Benady asks. What really is the future of video? Campaign, alongside the video advertising specialist Teads, hosted a heated discussion in Cannes on the future of video: how it's created, delivered, measured and used - and how brands can get real returns Latest blogs Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Associate Vice Chancellor, Communications & Public Outreach, UCLA External Affairs , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Senior Sales Executive , Redactive Media Group £23k-£26k + commission + excellent benefits, London Regional Sales Executive – Media Sales , The Uni Paper Ltd £18-22,000 (1st Year 45-52k OTE uncapped), W1W 8RU, London (Greater) Technology Manager - Leading Agency , Aspire £35000.00 - £45000.00 per annum, London Account Manager , round8 Competitive Salary in Line with Experience, London (Greater)

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