Media AM - Dentsu Aegis Network picks up Eurostar consolidated global media and digital brief; GSK media business; Gov picks advisory panel for BBC charter review

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13th July 2015

Dentsu Aegis Network picks up Eurostar consolidated global media and digital brief Eurostar, the high-speed rail service, has consolidated its global media and digital business into Dentsu Aegis Network, with iProspect leading the UK activity. MediaCom and PHD battle for £1bn GSK media business GlaxoSmithKline (GSK), the multinational pharmaceutical company, is reviewing its estimated £1 billion global media business, pitting UK incumbent MediaCom against its US lead agency PHD. Government picks advisory panel for BBC charter review Dawn Airey, the senior vice president for EMEA at Yahoo, and Ashley Highfield, the chief executive at Johnston Press, are among the appointed experts on an advisory panel for the government's charter review of the BBC. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. Deadline extended for Digital Cinema Media Awards You now have until 17 July to complete your application for the inaugural Digital Cinema Media Awards A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Trainline appoints the7stars to handle £5m media account Thetrainline.com, the online train tickets retailer, has appointed the7Stars to handle its £5 million media business, previously handled by Vizeum. David Lloyd moves £6.5m media to Blue 449 David Lloyd Leisure Group has appointed Blue 449 to its £6.5 million media planning and buying business. Things we like: Jaguar doing Wimbledon Jaguar is making the most of its three-year partnership as the official car sponsor of the Wimbledon Championships. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. The Sun Dream Team campaign features mug shots of 'cheating' fans News UK is launching its Dream Team campaign tomorrow, which will show up football fans who pick players from rival teams for its fantasy football league. Monocle launches The Escapist annual edition Monocle, the global business and lifestyle publisher, is to launch its second yearly publication next week called The Escapist. Radio sector to benefit from Kenny's fine-tuning The Radiocentre chief executive has the political skills required to reform the body while defending the interests of commercial radio in the corridors of power, Maisie McCabe writes. Six Nations to open to brands as ITV secures coverage from 2016 The financially embattled BBC has partnered with ITV to secure the rights to broadcast rugby union's Six Nations Championship for the next six years. Does too much data stifle creativity? Is the data deluge causing problems for creatives or is all information beautiful, Arif Durrani and David Benady ask. Government's BBC and C4 overtures show it's still all to play for in TV Tensions are running high among the UK's public-service broadcasters as our Conservative government starts to show its teeth. Why marketing will power rise of artificial intelligence PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech. UM shows that creative data is not an oxymoron The Economist's Cannes Lion-winning campaign revealed the value of using data creatively, Russell Marsh writes. There's never been anyone quite like Richard Desmond When you think of an archetypal newspaper baron, who do you think of? Certainly right up there would be Richard Desmond. Latest blogs From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Taking the temperature at Wimbledon It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon is one of contentment, and Mindshare has the data and the resource to create live feeds around the world. Chris Cardew, head of strategy at Mindshare reports. Leadership: Be assertive, not aggressive Everyone must be a leader, there is no room for super-chickens, but be assertive not aggressive, says Heather Dansie, associate research director at Starcom MediaVest Group. Embrace the passion of sports viewers this summer We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media. Brands need to embrace their new roles as publishers How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores. 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