UK adspend growth highest on record, Bauer Media UK raids Argos and Viacom to strengthen digital division, Quiz: Are you suffering from digital overload?

View in web browser   |   Add to safe senders Daily News 28th July

UK adspend growth highest on record 28 July 15, Gurjit Degun UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc... read more   Quiz: Are you suffering from digital overload or analogue anxiety? 28 July 15, Quiz Master Are you fighting a daily battle to balance multiple screens and numerous social networks? Or is your diary so laden with meetings that you rarely get a chance to attend to your equally full inbox? Take... read more   ITV's ad revenue climbs 5 per cent in first half of 2015 28 July 15, Omar Oakes ITV delivered strong financial results for the first half of the year as ad revenue rose by 5 per cent.   Bauer Media UK raids Argos and Viacom to strengthen digital division 28 July 15, Gurjit Degun Bauer Media UK has made four appointments for the newly created roles of chief technology officer and heads of social, analytics and search for Xcel Media, its digital arm.   Can Coca-Cola save the world? 28 July 15, Sophie Deal Mass deforestation and devastating climate change are major threats to the future of our planet. But what if one brand could single-handedly tackle this global problem?   Breakfast Briefing: Vice and Unilever launch Broadly, exploding EE charger burns student, UK ad spend hits £4.7bn 28 July 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes the launch of Vice's female focused site Broadly, reports about a student... read more   Beyond agile: what happens when keeping ahead is holding you back 28 July 15, Suzy Bashford Marketing's love affair with agile marketing is well-documented, but how can the industry translate this rhetoric into business reality?   Reebok brings 'Be More Human' comeback campaign to Europe 27 July 15, Josh Barrick Reebok has imported its biggest brand campaign in a decade, 'Be More Human' to Europe, where it hopes to boost sales by focusing on women, fitness and partnerships.   The Tumblr for adults: How Medium is trying to improve branded content 27 July 15, Todd Wasserman The blogging platform is already punching above its weight with tech and business influencers.   Marmite urges nation to spread the love this summer 27 July 15, Kate Magee Marmite has launched a Woodstock-inspired campaign and a Marmite Love Café, to promote a summer version of the spread.   Gumtree to sponsor BT Sport's Premier League coverage 27 July 15, Omar Oakes Gumtree.com, the classifieds website, will sponsor all of BT Sport's coverage of the coming season's Premier League football matches.   Disruptors: Animl founders Richard Neville and Nathan Gainford 27 July 15, Jonathan Shannon The creative agency wants to help brands put good things into the world. In just over a year, they've made a cloud-based photo system for Canon and their work with Unilever inspired a Ted talk.   Gett trumps #Ubericecream with Champagne on demand 27 July 15, Shona Ghosh Taxi app Gett is aping its rival Uber by expanding from taxis to deliveries on demand and is also offering Champagne at the swipe of an app.   Wunderman UK hires four to boost strategy and creative work 27 July 15, Gurjit Degun Wunderman UK has taken on four people to strengthen its strategic and creative teams.   Unilever gives London the 'Make My Magnum' treatment with personalised pop-up store 27 July 15, Josh Barrick The 'Make my Magmum' experience has arrived in London in the shape of a personalised Magnum-making pop-up store, as Florence Howell, marketing manager at Unilever, explains.   Pearson to sell Economist Group stake 27 July 15, Omar Oakes Pearson is in talks to sell its 50 per cent stake in the Economist within days after its sale of the Financial Times to Nikkei, with a major investor already confirming its interest in increasing its stake.   Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared 27 July 15, Gurjit Degun A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.   Dave's Crackanory returns with funding from Audible 27 July 15, Gurjit Degun Audible, Amazon's audio book arm, is sponsoring the third series of Dave's Crackanory, featuring Christopher Lloyd, Sarah Millican, Tamsin Greig, Greg Davies and Simon Bird.   Apple gadgets no longer necessity, says study 27 July 15, Joan Voight The Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand.   Sky opens northern tech hub to re-imagine TV's future 27 July 15, Shona Ghosh Sky is opening a new tech hub in Leeds later this year and will hire up to 400 techies to help innovate for changing audience habits.   Marmite kicks off hippie summer campaign with 'love cafe' and fighting kittens 27 July 15, Sara Spary Unilever is kicking off its summer of love campaign today to promote the sale of its limited edition 'summer of love' and 'summer of hate' jars.   Oreo reawakens the UK's inner child in Wonderfilled campaign 27 July 15, Sara Spary Oreo is encouraging Brits to release their inner child and set wonder loose in a new campaign to promote its Golden Oreo and Peanut Butter Oreo biscuits.   5 key components of successful B2B commerce Presented by Brand Republic Insight Download this free report to discover best practices to deliver an exceptional B2B commerce experience.                 User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Chief Communications and Market Development Officer   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Digital Services Director   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   Head of Customer Relationship Management (London)   Competitive + benefits EE, London               See all jobs

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